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Motor Trend Magazine Announces Detroit Office Reorganization and Staff Appointments

29 October 1997

Motor Trend Magazine Announces Detroit Office Reorganization and Staff Appointments

             New Brand Team Managers Appointed to Handle `Big 3'

    LOS ANGELES, Oct. 29 -- The Petersen Companies, publisher of
"Motor Trend," has announced an overall reorganization of its Detroit Office,
including a series of corresponding staff appointments.
    Within the new structure, three Brand Team Managers have been named to
supervise each of the "Big 3" accounts, Steve Flemion will manage Ford, Dave
Irvine will oversee General Motors, and Ken Glowacki will supervise Chrysler.
In addition to sales responsibilities for "Motor Trend," the new Brand
Managers will also be responsible for advertising sales management for all
Petersen publications for their respective brands.
    "By implementing this now organizational structure, we have increased our
brand focus on three significant advertisers," comments Doug Hamlin, vice
president and publisher of "Motor Trend."  "Concentrating the responsibilities
for all Petersen titles will streamline the process and heighten successes and
growth for the company as a whole."
    "Motor Trend" Magazine is the flagship title of The Petersen Companies,
one of the world's largest special interest publishers.  With more than 75
magazines, including "Hot Rod," "Motorcyclist," "'Teen," "Guns & Ammo," and
"Sport," Petersen's publications reach more than 50 million male readers and
more than eight million teenage women monthly.
    "Motor Trend's" Detroit Office is located at 333 West Fort Street
Building, Suite 1800, Detroit, MI, 48226.  The phone number is 313-964-6680.

SOURCE  The Petersen Companies