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Goodyear Unveils All-New www.goodyear.com

1 October 1997

Goodyear Unveils All-New www.goodyear.com

    AKRON, Ohio, Oct. 1 -- Goodyear -- the first tiremaker in
cyberspace -- has taken what is regarded by many as one of the best business
sites on the World Wide Web and made it even better.
     The all-new Web site, http://www.goodyear.com, which went on-line today, is
designed to be faster and easier to use than before.  "Visitors to the
Goodyear Web site will find more information and be able to gain access in
just two or three mouse clicks from any page," said Rob Elder, the company's
global Web site manager.
    In addition to the information on Goodyear products -- tires, belts, hoses
 and chemicals -- for which it is well-known, the new http://www.goodyear.com,
includes material on the company's history, its global operations, corporate
financial results and its famous airships.  New features include special
sections for school students and those researching the company.
    Since going online in March 1995, Goodyear's standard-setting Web site has
received numerous honors, including being named the sixth-best business site
on the Web by "The Journal of Business Strategy" and one of top 25 business
sites by "Interactive Age," as well as praise from reviewers such as "Fortune"
magazine, "Yahoo! Internet Life" and Point Communications.
     "Visitors to http://www.goodyear.com have come from all around the world,
including Germany, Russia, Brazil and various locations in the Far East," said
Elder. "We'll soon offer content in several languages to make it easier for
visitors who don't speak English."
    The improved Web site was designed and created by Goodyear's in-house team
and can seamlessly integrate content from developers around the world.
     Elder said http://www.goodyear.com is visited by more than 10,000 people from
around the globe each week.  More than half of them use the site's interactive
tire guide to determine the best Goodyear tire for their car or truck based on
individual driving characteristics.
    "We invented features such as the interactive tire guide, store locator
and tire school that have been copied by other tire-related sites," Elder
 said.  "This redesign of http://www.goodyear.com makes use of new, state-of-the-art
Web architecture and takes us to the next level."

SOURCE  The Goodyear Tire & Rubber Company