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Ford Names Mark A. Kaline as Broadcast Media Manager

22 September 1997

Ford Names Mark A. Kaline as Broadcast Media Manager

    DETROIT, Sept. 22 -- Mark A. Kaline has been named Broadcast
Media Manager for Ford Motor Company's Ford Central Media Group.
    In that position, he will be responsible for managing the company's
activity in national broadcast advertising media by directing purchases of
network and cable television, syndication and program sponsorships by Ford's
agency of record, Ford Motor Media.  He will report to David Ropes, director
of Ford's Corporate Advertising and Integrated Marketing Group.
    Prior to joining Ford, Kaline was Senior Vice President of Campbell Ewald
responsible for all media planning and execution for his assigned client.  His
career also includes positions at Ogilvy and Mather and Lintas U.S.A.  A
graduate of Michigan State University with a bachelor's degree in
telecommunications, Kaline has extensive experience in all aspects of
broadcast media, including network and cable television, radio, syndication
and new technologies.
    "Mark Kaline brings a unique blend of experience, enthusiasm and expertise
to the position of broadcast media manager for Ford Central Media," said David
Ropes.  "His understanding of the media and knowledge of the business make him
a valuable member of Ford's marketing team."
    Ford Motor Media was established in April 1997 and is a wholly-owned
subsidiary of J. Walter Thompson, U.S.A. dedicated exclusively to buying
national media for participating Ford components, which include Ford Division,
Lincoln-Mercury Division, Ford Customer Service Division, Ford Corporate
Advertising, and Jaguar North America, as well as Mazda Motors of America.
Direction of Ford Motor Media is led by David Ropes, with Bob Mancini, Senior
Partner of J. Walter Thompson, serving as executive director.

SOURCE  Ford Motor Company