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Asian Auto Industry to be Discussed at U-M Conference, Oct. 6-7

22 September 1997

Asian Auto Industry to be Discussed at U-M Conference, Oct. 6-7

    ANN ARBOR, Mich., Sept. 22 -- The University of Michigan's
third annual conference on the Asian auto industry will take place Oct. 6-7 at
the Dearborn Inn in Dearborn, Mich.
    "The Automotive Industry in Asia: Is the Asian Market for Real?" will
feature nearly three dozen Asian auto industry experts, who will address
aftermarket sales, competitor strategies, consumer and corporate finance,
human resource management, joint ventures and product development.
    "Now that the dust appears to be settling on the currency crisis
afflicting Southeast Asia's once-booming economies, it may be time to
consider what its implications may be for the U.S. auto industry's bold new
investments there," says Linda Lim, director of the U-M's Southeast Asia
Business Program (SEABP).
    The conference is sponsored by the SEABP, part of the U-M Business
School's Center for International Business Education, and by the U-M
Transportation Research Institute's Office for the Study of Automotive
Transportation, directed by David Cole.  For registration information, call
313-764-5592.

SOURCE  OSAT