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PROVIDATA Appoints Michael Whittaker To Lead Automotive Component Consulting Team

15 September 1997

PROVIDATA Appoints Michael Whittaker To Lead Automotive Component Consulting Team

    SOUTHGATE, Mich., Sept. 15 -- PROVIDATA today announced the
appointment of Michael Whittaker to the new position of Director of Automotive
Component Consulting.  Mr. Whittaker will direct PROVIDATA's development of
multi-client automotive component studies, competitor profiles and automotive
component sourcing databases.  PROVIDATA is a competitive intelligence, market
research and consulting company that serves the global automotive industry.
    "I am very pleased to welcome Mr. Whittaker into this challenging new role
at PROVIDATA," said Scott D. Upham, President and founder of PROVIDATA.  "His
primary responsibility will be to maintain the phenomenal growth PROVIDATA is
experiencing within its automotive industry consulting practice and to expand
its Windows-based systems capabilities."
    "By producing Windows-based competitive intelligence databases, PROVIDATA
delivers cost-effective and easy-to-use strategic planning studies and
analyses to the automotive industry's top executives and corporate planners,"
said Upham.
    Michael Whittaker has a strong background in automotive component
analysis, Windows-based database development and competitive intelligence
research.  Most recently, Mr. Whittaker held a senior analyst position with
Takata Corporation's North American operations.  Mr. Whittaker is a graduate
of the University of Michigan-Flint.
    PROVIDATA is a competitive intelligence, market research and consulting
company serving the global automotive industry.  The company provides
worldwide market coverage on the chassis, interior, exterior, electronics,
safety systems, HVAC and aftermarket component sectors of the automotive
industry.  PROVIDATA is based in Southgate, Michigan.
    To inquire about PROVIDATA's consulting services or multi-client
competitive intelligence studies, please call 313-281-0200, via fax at
 313-281-7535, or via e-mail at  PROVIDATA@aol.com.

SOURCE  PROVIDATA