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New 3M Crystal Silk Transfer Graphics Create a Tough, Low-Gloss Surface With the Feel of Silk

11 September 1997

New 3M Crystal Silk Transfer Graphics Create a Tough, Low-Gloss Surface With the Feel of Silk

    ST. PAUL, Minn., Sept. 11 -- 3M Automotive is developing a
new thermal transfer process called 3M(TM) Crystal Silk(TM) transfer graphics
that will allow OEMs to bring more imaging and brand identity inside their
vehicles.  This imaging and coating technology enables the placement of
durable, silk-like designs or logos onto headrests, seat-backs, door panels,
dashboards, and other interior surfaces.  These unique transfer graphics are
targeted for a variety of materials such as leather, fabric and vinyl.
    One key to the silky look and feel of the transferred graphic is a uniform
upper layer of transparent glass beads or "microspheres" which results in a
three-dimensional surface with light gathering capability.  Below the surface
layer of beads are flexible ink and thermal bonding layers.  A wide range of
colors is possible, including reflecting pigments which provide eye-catching
color changes.  The Crystal Silk transfer graphics utilize some of the same
microsphere technology 3M has developed to make reflective clothing and
traffic signage.
    This sandwich construction is carried on a thin, heat resistant film,
which provides a stable base for a variety of high-definition printing
processes and allows fast, easy thermal transfer.  The carrier film is removed
after cooling to expose the surface of microspheres, which, in turn, protects
the layers of ink and adhesive from wear.  A transfer process permits crisper,
high definition images compared to direct printing on fabrics and other porous
or textured surfaces.
    "The potential applications are extremely broad," says Mike Niles, market
development manager at 3M headquarters in St. Paul, Minn.  "Our challenge is
to confirm our positive test results to date through continuing performance
evaluations on the wide range of substrates in use, and to work with potential
customers in bringing this product to market."
    3M Automotive plans a limited release of Crystal Silk transfer graphics to
automotive original equipment manufacturers for the 1999 model year.  Interior
applications are being targeted initially, but the process has the potential
for many exterior uses because it makes surfaces resistant to abrasion, yet
with a silky feel which is non-sticky to skin.

SOURCE  3M Automotive