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Volvo and BostonCoach Sign $200 Million Deal

5 September 1997

Volvo and BostonCoach Sign $200 Million Deal

    ROCKLEIGH, N.J., Sept. 5 -- In the biggest commercial fleet
sale to a non-rental company in the company's history, Volvo Cars of North
America, Inc. has agreed to become the primary provider of cars for
BostonCoach, a high profile executive sedan service owned by Fidelity
Investments.  The deal is valued at nearly $200 million.
    "Partnering with Volvo is consistent with our commitment to provide the
safest, most dependable service available.  We expect this agreement to
further distinguish BostonCoach from other executive sedan providers as we
continue to expand to service over 400 cities in the United States, Canada and
Europe," says Michael B. Fox, BostonCoach Chairman.
    Volvo has agreed to supply up to 6,000 cars over the next three years with
the possibility for growth during and after the period of the contract.  In
late August, the first group of 1998 S70 GLTs and V70 GLTs was delivered to
the BostonCoach facilities in Boston, New York, Newark, Philadelphia and
Washington, DC.
    "BostonCoach is a highly respected organization with an impressive
clientele," says Helge Alten, President and CEO of Volvo Cars of North
America, Inc.  "We see this as a great opportunity for both our fleet business
and our individual retail sales."
    Volvo will custom-produce BostonCoach cars with particular attention to
rear seat comfort.  This includes the addition of rear seat heaters and
leather upholstery.  The vehicles retain standard equipment such as Volvo's
five cylinder light pressure turbo engine, three-point safety belts in all
five seating positions and all other Volvo safety features including the
reinforced steel safety cage and the patented Side Impact Protection System
for remarkable occupant safety.

SOURCE  Volvo Cars of North America, Inc.