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Chrysler/Plymouth Minivan Family Night Expands to Six Cities

2 September 1997

Chrysler/Plymouth Minivan Family Night Expands to Six Cities

    AUBURN HILLS, Mich., Aug. 29 -- Nearly 75,000 Chrysler and
Plymouth minivan owners and their families will converge on Six Flags theme
parks this September in California, Illinois, Missouri, New Jersey and Texas
to enjoy fun filled evenings at Chrysler/Plymouth Minivan Family Nights.
    Minivan Family Nights are private events sponsored by Chrysler/Plymouth
Marketing and local dealers for Chrysler Town & Country and Plymouth Voyager
minivan owners and their families.  Minivan owners receive invitations to
attend as guests of their Chrysler/Plymouth dealer at one of the six exclusive
events at Six Flags theme parks.  These events are designed to bring minivan
families together for a night of fun family activities and to thank them for
becoming part of the Chrysler/Plymouth minivan family.
    Chrysler/Plymouth Minivan Family Night was so successful with owners last
year that it was expanded from a one-city test program for 8,000 people at
Atlanta's Six Flags Over Georgia to six parks on four Friday nights during
September.  This year's Minivan Family Night will be the largest one-on-one
relationship marketing program for Chrysler Corporation .
    "This is a terrific opportunity for us to meet face-to-face with our
minivan owners and thank them for choosing a Chrysler or Plymouth minivan,"
said Martin R. Levine, General Manager - Chrysler/Plymouth/Jeep(R)/Eagle.
"It's an evening filled with fun activities for active minivan families."
    Chrysler invented the minivan segment of the automotive market when it
first introduced the minivan in 1984.  Since then, minivans have become a
necessity for people with active lifestyles.
    There are now more than 20 competitive minivan models in the U.S. market.
The minivan segment has grown from a mere 100,000 units in 1984 to well over
one million vehicles per year.  During each of the past four years, Chrysler
has sold more than one-half million minivans.  Chrysler's minivans continue to
comprise about half of all minivans sold in this country.
    Chrysler Corporation's 1998 minivans offer the broadest line-up in the
industry, with more bodystyles, powertrain choices, individuality and value.
They feature industry firsts such as driver-side sliding door, Easy Out Roller
Seats., Dual Zone Temperature Control and a windshield wiper de-icer.
    Minivan owners attending the Minivan Family Nights will also get to test
drive all the new 1998 Chrysler/Plymouth vehicles, including the Chrysler Town
& Country, Sebring Coupe, Sebring Convertible and Cirrus and Plymouth Voyager,
Breeze and Neon.
    Chrysler/Plymouth Minivan Family Nights will be held at the following
locations and dates:  Six Flags Magic Mountain, Valencia, Calif., on Sept. 5;
Six Flags St. Louis, Eureka, Mo., on Sept. 12; Six Flags Great Adventure,
Jackson, N.J., on Sept. 12; Six Flags Great America, Gurnee, Ill., on
Sept. 19; Six Flags Over Texas, Arlington, Texas, on Sept. 19, and Six Flags
AstroWorld, Houston, Texas, on Sept. 26.
    Six Flags Theme Parks Inc., a Time Warner Entertainment Company, is the
number two theme park company in the U.S., and the nation's largest regional
theme park company hosting more than 26 million visitors a year.

SOURCE  Chrysler Corporation