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Volvo Rated Top Environmental Car Brand and Second Overall Environmental Brand in Japanese Survey

25 August 1997

Volvo Rated Top Environmental Car Brand and Second Overall Environmental Brand in Japanese Survey

    ROCKLEIGH, N.J., Aug. 25 -- Volvo's environmental efforts
were lauded by Japanese executives in a recent study done by Nikkei Newspaper
Company.
    According to a recent Nikkei publication in which the results were
reported, "A questionnaire was sent to the officials responsible for
environmental issues at 260 major companies, 148 of which responded.  They
were asked to give the names of three Japanese or non-Japanese companies other
than their own which in their opinion had excellent records with regard to the
environment.  They were also asked to rank them."
    Volvo was the top car brand named in the survey, and placed second among
all companies worldwide.  Volvo's "involvement in the recycling of materials"
and "its releasing of its own environmental data" were credited for the high
ranking, along with Volvo's environmental advertising strategy in Japan.
    "Environmental care, safety and quality are Volvo's three core values, and
factor into each decision the company makes," says Helge Alten, President and
CEO of Volvo Cars of North America, Inc.  "It is an honor to have our efforts
recognized and be named a leader by our peers in the business community."
    NEC, a Japanese computer company, took first place overall in the survey.

SOURCE  Volvo Cars of North America, Inc.