David A. Enterprises Launches the Easiest Way to Buy a Car on the Internet

20 August 1997
David A. Enterprises Launches the Easiest Way to Buy a Car on the Internet

              Eta.net is the exclusive source for accessing
                   automotive information on the Net

    WESTLAKE, Ohio, Aug. 20 -- David A. Enterprises, a privately-
held marketing services firm, today launched EveryThing Automotive
 (http://www.eta.net), the easiest way to research and buy a car on-line.
    "Eta.net was developed to simplify the on-line car buying process," said
Dave Hein, President and Founder of David A. Enterprises.  "With over 5,000
independent car dealerships and 46 buying services on the Internet, it is next
to impossible to find a dealership close to home that offers no-hassle car
buying.  Eta.net has taken the best on-line dealers from across the USA and
organized them in a graphical database so they are easy to locate."

    Easy access to complete automotive information
    Eta.net has devised the best resources for researching automobiles.  With
a listing of the top on-line automotive magazines and e-zines, eta.net offers
the most complete source for gathering information about cars and trucks.
"The system is designed to make sure car buyers get all the information they
need before they purchase a new automobile.  Our offering of magazine links
gives consumers access to the experts, so they can be better informed as to
the history, performance and cost of the car or truck they want to buy," adds
Hein.  "We all want more information before we spend the money on a new
automobile and eta.net puts all of it in one simple place for everyone to
access."

    Information from consumers
    With the ability to read what other consumers think about the car they
already own, and hear from industry experts, eta.net offers both real-time
discussions and bulletin board posting areas which give consumers the best
source of data overall.  Consumers can post messages about their car.  The
good and the bad get listed here.

    About David A. Enterprises
    Founded in 1990 as a consumer services company, David A. Enterprises began
offering marketing services to the Automotive Industry in 1996.  The Internet
has been the main focus of media planning for car dealers since that time, and
the development of EveryThing Automotive insures that consumers have unlimited
access to car shopping and information gathering via the Web.

SOURCE  David A. Enterprises