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Linda E. Elliott Wins New Buick Century in 'Century Summer Sweepstakes' Sponsored by Buick and Blockbuster

20 August 1997

Linda E. Elliott Wins New Buick Century in 'Century Summer Sweepstakes' Sponsored by Buick and Blockbuster

    FLINT, Mich., Aug. 20 -- Linda E. Elliott of Serra Vista,
Ariz., was one of 20 lucky winners of a brand-new 1997 Buick Century in the
"Century Summer Sweepstakes" sponsored by Buick and Blockbuster.  The national
sweepstakes was held during May and June of this year at Blockbuster video
locations.
    During the sweepstakes, Blockbuster customers and members received a
frequent renter punch card entitling them to a free movie rental certificate.
When redeemed, the certificate automatically entered the participant in the
promotion to win a new Buick Century.
    "It was a good fit for the Century brand to be involved in the promotion
with Blockbuster," said Anthony J. Derhake, Century brand manger.  "Like
Blockbuster, Century is designed to deliver value and convenience.  Both have
a tradition of catering to the needs of the family.  And with the new Century
this year, we've added a touch of luxury to our all-new, mid-size family
sedan."
    Totally restyled for 1997, the Buick Century is a contemporary mid-size
family sedan.  The exterior is sleek and modern, while the interior has room
for six adults to ride in comfort.
    For durability and efficiency, Century is powered by the widely acclaimed
3.1-liter 3100 V-6 engine.  Projected fuel economy is 20 miles per gallon in
the city and 29 on the highway.
    Blockbuster operates nearly 6,000 video and music neighborhood
entertainment stores in 28 international markets.  Blockbuster is a unit of
Viacom Inc., one of the world's largest entertainment and publishing companies
and a leading force in nearly every segment of the international media
marketplace.

SOURCE  Buick