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Samsung Selects Mechanical Dynamics' ADAMS/Car As Core Vehicle Simulation Software

12 August 1997

Samsung Selects Mechanical Dynamics' ADAMS/Car As Core Vehicle Simulation Software

    ANN ARBOR, Mich., Aug. 12 -- Samsung Motors of South Korea
has selected ADAMS/Car software from Mechanical Dynamics, Inc.
as its core vehicle simulation tool in the development and testing of new
automotive designs.
    ADAMS/Car will run in conjunction with general-purpose ADAMS mechanical
system simulation software purchased and installed by Samsung Motors last
year.  The estimated total value of ADAMS software and services acquired by
Samsung Motors now exceeds $200,000.
    Established in March 1995, Samsung Motors is a relatively new player in
the worldwide automotive market.  The company plans to begin production of
passenger cars in March 1998 with 80,000 units and increase output to 500,000
units by 2002.  Plans are to invest $12.5 billion in production and
facilities, with an additional $1.25 billion earmarked for research and
development over the next six years.
    Samsung will initially install ADAMS/Car in three company divisions.
Samsung Motors will be the primary user, applying ADAMS/Car in their Advanced
Technology and Product Engineering areas.  In addition, Samsung
Electro-Mechanics -- serving as a supplier to the automotive division -- will
use ADAMS/Car to help design systems for automotive components controlling
anti-lock braking, traction, steering, safety, engine performance, and other
vehicle systems.
    The software will also help the company's research and development arm,
Samsung Advanced Institute of Technology (SAIT), investigate new areas of
technology such as advanced real-time simulation in support of automotive
design applications.
    ADAMS/Car has been developed by Mechanical Dynamics with the funding and
technical support of a consortium of international automobile manufacturers.
The software enables engineering teams to build and test computer models of
complete vehicles and vehicle subsystems with full motion and dynamic
characteristics accurately simulated.
    Mechanical Dynamics pioneered the field of mechanical system simulation,
and has remained focused on this technology since its founding in 1977.
Engineering teams use the company's ADAMS software to build and test virtual
prototypes, realistically simulating on their computers, both visually and
mathematically, the full-motion behavior of complex mechanical system designs.
This can help users reduce the need for costly physical prototypes, improve
design quality, and dramatically shorten the product development cycle.
    ADAMS is recognized as the world's most widely-used mechanical system
simulation tool, with engineering teams from nearly every manufacturing
industry now applying it.  In the automotive industry, ADAMS has become the de
facto standard for motion simulation, used by every major automaker in North
America, Europe, and Asia, as well as many leading automotive suppliers.
    Additional information about Mechanical Dynamics can be obtained by
writing to the company at 2301 Commonwealth Boulevard, Ann Arbor, Michigan
 48105.  Phone: 313-994-3800.  Fax: 313-994-6418.  E-mail:  info@adams.com.
 World Wide Web: http://www.adams.com.
    ADAMS and the Mechanical Dynamics logo are registered trademarks of
Mechanical Dynamics, Inc.  All other company, brand, or product names are or
may be trademarks of their respective holders.

SOURCE  Mechanical Dynamics, Inc.