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The Planning Edge, Inc., a Future-Oriented Research and Analysis Company For the Automotive Supplier Industry, is Formed

6 August 1997

The Planning Edge, Inc., a Future-Oriented Research and Analysis Company For the Automotive Supplier Industry, is Formed

    TROY, Mich., Aug. 6 -- Today, Kathleen Rizk and Michael
Schmall announced the formation of a new product and consulting firm named The
Planning Edge, Inc.
    The Planning Edge is concentrating much of its efforts in the cutting edge
and expanding area of valuation information services.  The analysis products
that are produced by The Planning Edge focus on long range trends in the auto
industry and their ramifications on the marketplace.  "The Planning Edge is
creating an array of forward-thinking syndicated and proprietary information
reports largely targeted to the automotive supplier industry," said Schmall,
Managing Partner at The Planning Edge.  He added, "Advanced technology,
continued consolidations and expanded globalization will combine to change the
auto industry exponentially in the 21st century.  Our company's clients will
be able to rely on our information as a guide to the future of the
increasingly global auto industry."
    The Planning Edge is developing specialized information products related
to new product introductions, competitive assessment analysis, corporate and
brand image studies and supplier branding research.  The company is also
continuing its work in the emerging Asian arena.  "The Planning Edge is
utilizing and leveraging our contacts and knowledge of the rapidly growing
Pacific Rim markets," said Rizk, Managing Partner at The Planning Edge.  She
continued, "through consistent travel and personal relationships with
government and industrial leaders, The Planning Edge is uniquely positioned to
service our clients' Asian information needs and to provide them with a
cultural understanding of the region."
    The Planning Edge: Innovative Information Designed for the Future of the
Auto Industry.

SOURCE  The Planning Edge, Inc.