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Toyota's Chicago Region Posts Strong July Sales

5 August 1997

Toyota's Chicago Region Posts Strong July Sales

    CHICAGO, Aug. 5 -- Toyota's Chicago Region car and truck
sales for July were 6,175, a 13 percent increase over July's 1996 total of
5,463.
    North American-built Camrys and Corollas in July were up 13 percent and
8 percent, respectively, with sales of 2,469 and 1,291.  RAV4 had its best
month ever since its introduction in February 1996 with sales of 568, a
76 percent increase over the 323 sales in July 1996, Toyota 4Runner had sales
of 577, an 87 percent gain over last July.
    "The RAV4 has exceeded our sales expectations, and the 4Runner is
following its lead," said Dave Camden, general manager of Toyota's Chicago
Region.  "The top selling Camry and Corolla continue to provide the consumer
with excellent values.  July was a great month to purchase Toyota cars and
sport utility vehicles and we are confident the sales momentum will continue."
    The Toyota Chicago Region services 114 dealers in the states of Illinois,
Indiana, Minnesota, Wisconsin and the Upper Peninsula of Michigan.

SOURCE  Toyota Motor Sales, U.S.A., Inc.