---

Eisbrenner Public Relations Brings Automotive Seminars 'Virtually' to Your Fingertips

4 August 1997

Eisbrenner Public Relations Brings Automotive Seminars 'Virtually' to Your Fingertips

    TROY, Mich., Aug. 4 -- Hundreds of automotive executives and
journalists will descend upon Traverse City, Mich., Aug. 4-8 to discuss the
latest issues affecting the industry at the 1997 University of Michigan
Automotive Management Briefing Seminars.  For those that are unable to attend
this year's event, Eisbrenner Public Relations will bring the seminars
"virtually" to their fingertips.
    Eisbrenner Public Relations will offer an exclusive Internet Web site,
"News from Traverse City," which provides a series of daily reports from WWJ's
Al Fleming, summarizing the seminars from Aug. 6-8.  "News from Traverse
City," which can be accessed through the Eisbrenner Public Relations Web site
 (http://www.eisbrenner.com), will provide an inside look at the automotive issues,
trends and developments discussed at the annual event.
    This year's automotive seminars will focus on the theme "Vanishing
Boundaries," and discuss techniques to reduce cultural isolation, eliminate
cliques in the automotive world and the importance of sharing technological
and manufacturing insight.
     Eisbrenner Public Relations also offers AutoPlace (http://www.AutoPlace.com), a
comprehensive Internet resource of automotive industry information, including
a searchable database of automotive suppliers, associations and events; and
 its Virtual Press Room (at http://www.eisbrenner.com), specifically created for the
annual Society of Automotive Engineers Congress and Exposition.
    Eisbrenner Public Relations provides a full range of public relations and
marketing communications services to a select group of clients in a variety of
industries.  Headquartered in Troy, Eisbrenner also has offices in Chicago,
Ill. and Greenville, S.C.

SOURCE  Eisbrenner Public Relations