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Land Rover Reports Record July Sales

4 August 1997

Land Rover Reports Record July Sales

    LANHAM, Md., Aug. 4 -- Land Rover North America, Inc.
reported best ever July sales of 2,347 units.  The month's total compares to
1,810 units sold during July of 1996.
    Charles R. Hughes, president, LRNA, said, "Despite increasing competition
in the sport utility segment, LRNA continues to set sales records.  The
month's sales marked our best ever overall July as well as our best July for
Discovery, Defender 90 and the new Range Rover."

                                SALES SUMMARY
                   JULY '97     JULY '96       Y-T-D '97        Y-T-D '96
                2,347 (+ 29.7%)   1,810     13,723 (+ 10.8%)     12,381

    Range Rover    (A)477        (B)472          3,496            3,799
    Defender 90       234             4          1,225              413
    Discovery       1,636         1,334          9,002            8,169

    (A) Includes 4.6 HSE and 4.0 SE
    (B) Includes 4.6 HSE, 4.O SE and '95 Classic

    LRNA's 132-page Authoritative Guide to Compact Sport-Utility Vehicles,
which provides objective information to assist prospective buyers in making an
appropriate choice in purchasing a sport utility vehicle, has been requested
by more than 15,000 consumers since May through the company's web site at
 http://www.LandRover.com or by calling 800-FINE-4WD.  In addition, the impartial
reference booklet is available through Land Rover retailers, and excerpts from
the Guide are available at the web site.
    Land Rover North America, Inc. is a member of the Rover Group of
Companies, importing vehicles manufactured by Land Rover, Solihull, England.
The Rover Group is a wholly owned subsidiary of BMW AG.

SOURCE  Land Rover North America, Inc.