The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Nissan Division Reports July Sales

1 August 1997

Nissan Division Reports July Sales

    CARSON, Calif. Aug. 1 -_ The Nissan Division of Nissan Motor
Corporation U.S.A. (NMC) posted July sales of 53,921 units.  Calendar
year-to-date sales for Nissan Division totaled 413,198 units, up 4.2 percent
versus last calendar year.
    The Nissan Sentra turned in sales of 11,399 units, up 18.4 percent versus
prior year.  The Nissan Maxima posted sales of 10,249 units.  With Altima
sales of 10,123 units, total sedan sales were 31,771 units for the month.
    Nissan Truck reported sales of 11,236; Nissan Pathfinder reported sales of
5,805 units; and Quest posted sales of 2,922.  Combined July sales of the
Truck, Pathfinder and Quest were 19,963 units.  Calendar year-to-date sales
for Truck, Pathfinder and Quest were 145,908 units, a 9.5 percent increase
versus last calendar year.
    Sales of Nissan's North American-produced vehicles for July totaled
37,522, which represents 69.6 percent of all Nissan vehicles sold in the
United States.  Total NMC sales for July, including Nissan and Infiniti
Divisions, were 60,545 units.  Combined year-to-date sales for Nissan and
Infiniti Divisions were 450,305, up 5.7 percent.
    Nissan Motor Corporation U.S.A., which includes the Infiniti luxury
division, markets and distributes Nissan and Infiniti vehicles in the United
States to more than 1,200 retailers and dealers.

    Note:  All numbers include Hawaii.  Percentage changes based on DSR./


    NISSAN MOTOR CORPORATION U.S.A.
    Sales Report - July 1997

    Month-End Results

                        Cur.    Year     DSR %     CYTD     Year      DSR %
                        Month    Ago     +/-      Total    Ago       +/-

    Nissan Motor Corporation
    -Total            60,545 65,027  -10.5   450,305  428,609     5.7
    Selling Days          26     25     --       178      179      --

    Nissan Division
    Total Sales       53,921 61,321  -15.4   413,198  398,631     4.2

    NORTH AMERICA
     (Memo)  - Car    23,364 25,920  -13.3   176,202  184,415    -3.9
             - Truck  14,158 18,233  -25.3   104,108   98,502     6.3
             - Total
       North America  37,522 44,153  -18.3   280,310  282,917    -0.4

    IMPORT
             - Car    10,594 11,218   -9.2    91,088   80,254    14.1
             - Truck   5,805  5,950   -6.2    41,800   35,460    18.5

             - Total
               Import 16,399 17,168   -8.2   132,888  115,714    15.5

      - Total Car     33,958  7,138  -12.1   267,290  264,669     1.6
      - Total Truck   19,963 24,183  -20.6   145,908  133,962     9.5
      - (Hawaii)*        340    477   2443      3220

    Infiniti Division
    Total Sales        6,624  3,706   71.9    37,107   29,978    24.5
      - Total Car      5,151  3,706   33.6    27,293   29,978    -8.4
      - Total Truck    1.473      0     NA     9,814        0      NA
      - (Hawaii)*         10      7     96        60

    ALL NUMBERS NOW INCLUDE HAWAII
    * Hawaii is broken out separately for information only

SOURCE  Nissan Motor Corporation