Toyota Announces Strong July Sales, Many Vehicles Selling in Record Numbers
1 August 1997
Toyota Announces Strong July Sales, Many Vehicles Selling in Record Numbers
TORRANCE, Calif., Aug. 1 -- Toyota Motor Sales, USA (TMS),
Inc., today announced July sales of 108,939, an increase of 14.6 percent over
the same period last year. On a year-to-date basis, total sales of 738,177
represent an increase of 10.4 percent over the 672,205 sold in 1996.
Yale Gieszl, TMS executive vice president, noted consumers are responding
to the economy's double-dose of low interest rates and solid growth. "With no
peaks and valleys in the economy, consumer spending is on the straight and
narrow," he said.
Leading Toyota's sales was Camry with 32,555 sales, an increase of
8.7 percent and the best July in the model's history. On a year-to-date
basis, 239,041 sales place Camry 14.7 percent ahead of last year's record
pace.
Also seeing best-ever July sales was Avalon with 6,382, an increase of
2.6 percent that helped push year-to-date sales to 43,957, up 6.1 percent. In
addition, Corolla posted sales of 21,805, up 13.9 percent.
Toyota's trucks and sport utility vehicles continue to ride the wave of
consumer popularity with 4Runner and RAV4 both recording best-ever July sales.
4Runner's 12,137 was 70.6 percent ahead of last year, while RAV4's 6,391 was
up 27.4 percent. Land Cruiser sales of 999 increased 7.7 percent. Tacoma
compact-truck sales of 12,624 were up 45.9 percent.
The Lexus Division reported total sales of 9,291, an increase of
42.7 percent and its best-ever July. Leading the way was ES 300 with 6,342
sales, an increase of 90.1 percent over the previous year and its best-ever
month. Also selling well were SC 300 with 288, up 67.4 percent, and the LX
450 with 687, up 13.9 percent.
North American-built units made up 61.1 percent of July's sales, up from
58.6 percent the previous year.
TOYOTA/LEXUS SALES
JULY, 1997
CURRENT MONTH CALENDAR YEAR TO DATE
DSR % DSR %
1997 1996 CHG 1997 1996 CHG
TOTAL VEHICLE SALES 108,939 95,101 14.6 738,177 672,205 10.4
Memo: Total Toyota
Div. 99,648 88,588 12.5 684,618 627,445 9.7
Memo: Total Lexus
Div. 9,291 6,513 42.7 53,559 44,760 20.3
TOYOTA DIV. IMPORT
CAR 10,236 14,879 -31.2 78,227 95,236 -17.4
LEXUS IMPORT CAR 8,604 5,910 45.6 48,921 40,317 22.0
TOYOTA DIV NA BUILT
CARS 53,979 47,109 14.6 380,454 331,035 15.6
TOTAL TOYOTA CARS 72,819 67,898 7.2 507,602 466,588 9.4
SPORT UTILITY
VEHICLES 20,214 13,662 48.0 125,480 99,467 26.9
Memo: Lexus Sport
Utility 687 603 13.9 4,638 4,443 5.0
SMALL VANS 374 759 -50.7 3,233 5,164 -37.0
PICKUPS 15,532 12,782 21.5 101,862 100,986 1.4
* NORTH AMERICAN
BUILT VEHICLES
COROLLA 21,758 18,321 18.8 137,461 118,072 17.1
CAMRY 25,839 22,570 14.5 199,036 171,311 16.8
AVALON 6,382 6,218 2.6 43,957 41,652 6.1
PICKUP 12,623 8,573 47.2 81,939 79,351 3.8
TOTAL 66,602 55,682 19.6 462,393 410,386 13.3
N.A. VEHICLES % OF
TOTAL 61.1% 58.6% 62.6% 61.1%
SELLING DAYS 26 26 179 180
DSR = DAILY SELLING RATE
SOURCE Toyota Motor Sales, USA