Budget Rent A Car Promotes Hughes to Senior Vice President, Local Market Development
30 July 1997
Budget Rent A Car Promotes Hughes to Senior Vice President, Local Market DevelopmentLISLE, Ill., July 30 -- Budget Rent a Car Corporation, a wholly owned subsidiary of Budget Group, Inc. , has promoted Sandra Hughes, 48, to the newly-created position of senior vice president, Local Market Development. As a 19-year Budget veteran, Hughes will be responsible for all facets of increasing Budget's penetration in the very profitable local market. This includes overseeing local market site selection, identifying the segments targeted for both local car and truck rental, and determining the direction for all local car and truck rental sales, marketing and reservation efforts for corporately-owned operations as well as assisting franchisees with their local market development activities. In addition, Hughes will have responsibility for developing and executing the strategic plan needed to drive Sears Car & Truck Rental business. She also serves on the company's Management Committee. Since joining Budget in 1978, Hughes has held a variety of positions ranging from manager, Regional Advertising and Promotions and vice president, Field Marketing to her most recent post as vice president, Franchisee Integration. Budget Rent a Car Corporation, a wholly owned subsidiary of Budget Group, Inc. , is one of the world's top three car and truck rental systems. The Budget system has more than 3,200 airport and local market locations in over 120 countries and territories. Budget has nearly 1,000 corporate- and franchised locations in the United States. Budget's WorldClass Fleet offers the industry's largest selection of specialty vehicles -- ranging from sport utility vehicles, convertibles and mini-vans, to top-of-the-line Jaguars and Lincolns. SOURCE Budget Rent A Car Corporation