Volvo Increases Investment in U.S. Truck Maker
23 July 1997
Volvo Increases Investment in U.S. Truck MakerGREENSBORO, N.C., July 23 -- Volvo GM Heavy Truck Corporation announced today that its name will be Volvo Trucks North America, Inc. as a result of Volvo's increased investment in the U.S.-based truck manufacturer. Volvo Trucks' Canadian affiliate will also change its name. The agreement was made between GM and the parent of Volvo Trucks, Volvo Truck Corporation of Gothenburg, Sweden. Terms of the agreement were not disclosed. "We are now Volvo," said Marc Gustafson, President and CEO of Volvo Trucks. "As with our products, the Volvo name now stands alone in this marketplace as a symbol of trucks that have no equal for ride and comfort, quality and safety. "This investment is a concrete sign of Volvo's commitment to the North American truck market," said Gustafson. "Volvo Trucks is poised to build a stronger organization which will enable it to achieve the same level of success as its parent has in other parts of the world. We will grow to become one of the top OEMs in the North American marketplace." According to Gustafson, the process of changing the name began two years ago when all trucks produced by the company became Volvo models. In addition, the people, processes and products of Volvo Trucks have embodied the values of Volvo companies throughout the world. The core values common to all Volvo companies are quality, safety and care for the environment. Company History The joint venture that preceded Volvo Trucks North America was established by Volvo Truck Corporation and General Motors in 1988 to manufacture and market heavy-duty trucks in the U.S. At that time, Volvo owned 76 percent, GM, 24 percent. Volvo Trucks' Canadian affiliate began operations one year earlier. Recent milestones for Volvo Trucks include: -- Introduction of the Volvo 770 Integral Sleeper(R) tractor -- First Class 8 truck built in North America with a driver's-side SRS airbag -- Introduction of the Volvo VN Series on-highway tractors -- Creation of Volvo Truck Finance North America, Inc. -- Completion of a robotic cab-assembly plant and new painting facility -- Creation of Volvo IntraNet Communications System -- ISO 9000 registration of manufacturing facilities "Since the late 1980s, GM has played an important role in the development of our company," Gustafson said. "GM's contributions will remain a part of the rich truck-building heritage that makes up Volvo Trucks." Volvo Trucks North America, Inc. manufactures Class 8 trucks and tractors. The company leads the heavy-truck industry in the areas of safety research and development, quality manufacturing processes and environmental care. Volvo Trucks also markets heavy-duty diesel engines, transmissions and rear suspensions. Volvo Trucks is headquartered in Greensboro, N.C. SOURCE Volvo Trucks North America, Inc.