American Woman Motorscene Publisher and Editor Named to Launch California Chapter of National Women's Automotive Association
15 July 1997
American Woman Motorscene Publisher and Editor Named to Launch California Chapter of National Women's Automotive Association
SANTA MONICA, Calif., July 15 -- The National Women's
Automotive Association launches its fifth chapter in slightly more than a year
in the largest new car-buying market in the world -- Los Angeles -- when it
hosts its first meeting on September 12, 1997, with sponsorship support from
Chevrolet. Selected by the NWAA Executive Board to spearhead the new
California chapter as its Executive Director is Courtney Caldwell, publisher
and editor-in-chief of American Woman Motorscene magazine.
"The response in Southern California where most of the foreign automakers
call home and where all the domestics are represented has been outstanding,"
explained Caldwell. "Our first mailing was to more than 700 women who have
expressed an interest in this much-needed organization, which is long overdue.
We fully anticipate that the Los Angeles chapter quickly will become the
NWAA's largest membership base of energetic, highly-motivated business women
who share common interests."
Caldwell, who single-handedly launched the now nine-year old national
American Woman Motorscene magazine, credits her NWAA appointment to a
concerted desire of continuously educating, motivating and empowering working
and active women -- regardless of industry, "American Woman Motorscene is full
of practical and informative every day informative every day 'How To's,'
safety and travel tips and interesting profiles on dynamic industry women.
It's written for and about successful women," said Caldwell.
Caldwell is considered one of the leading authorities on the enormous
$65 billion women's automotive market. She recently chaired the automotive
track of the Working Women "Marketing to Women" Congress in New York and will
present American Woman Motorscene's 6th Annual Marketing to Women seminar at
the 1997 SEMA show on November 5 in Las Vegas at the Chevrolet-sponsored
event.
In addition, Caldwell is a highly sought-after spokesperson within the
women's market, having recently appeared on numerous national television
programs, such as CNN, The Tom Snyder Show, Good Morning America and ESPN,
among many others.
The NWAA, which was founded by Lorraine Schultz, recently celebrated its
one year anniversary in January where it announced achieving its one year
membership goal. "There is a great deal of potential in the California area
and I am sure it will be beneficial for the NWAA due to the caliber of people
and the influence they most likely will have with the automotive
manufacturers," remarked Schultz. "It also will help a great deal towards
building our scholarships fund."
The scholarship fund is a key goal of the NWAA and was established to
raise funds for women seeking to improve or launch careers in the automotive
business. Schultz and Caldwell both agree that these scholarships play an
integral part towards ensuring the next generation of women automotive
executives for years to come.
For additional information on the California chapter of the National
Women's Automotive Association, contact Courtney Caldwell at American Woman
Motorscene, 310-260-0192 or send a written request by facsimile to
310-260-0175.
SOURCE American Woman Motorscene