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Traditional Vacations Are Out -- Adventure Is in at Camp Jeep

14 July 1997

Traditional Vacations Are Out -- Adventure Is in at Camp Jeep

    This Summer Thousands of VEHICLES Will be Taking Their OWNERS on Vacation

    AUBURN HILLS, Mich., July 14 -- Seeking to quench their
thirst for adventure, thousands of Jeep(R) enthusiasts from across the country
will be converging in the magnificent Colorado Rockies for the third annual
Camp Jeep(TM), August 1-3.
    A national study estimates that 84 percent of this summer's approximately
186 million vacations will be made by vehicle, 52 percent of which will be
weekend getaways.  Wanting more than traditional sight-seeing out of their
vacation experience, families are turning to Camp Jeep for a unique vacation
alternative featuring the great outdoors as the backdrop.
    Taking place at historic Camp Hale, 25 miles southeast of Vail, Camp Jeep
is designed to let Jeep owners, their families and friends learn more about
their vehicle's off-highway capabilities in a safe and
environmentally-responsible manner.  The three-day event features an
assortment of outdoor activities focusing on the environment, education and
entertainment.
    Activities include off-highway driving and instruction, mountain biking,
fly-fishing, all-terrain mountain boarding, archery, white-water rafting,
Frisbee(R) golf, and outdoor concerts throughout the weekend featuring
nationally-known musical artists, including Rosanne Cash and Tom Chapin.  An
interactive Family Activity Center is designed to leave a lasting impression
on participants of all ages.  Children will be entertained by activities
including a mini Jeep 101 course, arts and crafts, puppet shows, storytelling
of the American West and nature scavenger hunts.
    In its third year, Camp Jeep has attracted more than 6,000 participants
from 45 states.  "Camp Jeep provides family vacationers from across the
country the chance to enjoy an adventurous vacation destination," said Martin
R. Levine, General Manager, Chrysler/Plymouth/Jeep/Eagle Division.
"One-on-one interaction with Jeep owners offers us the opportunity to gain
valuable feedback from our customers and provides them the chance to get to
know the people behind the Jeep brand."
    Under the instruction of experienced guides, participants will learn the
basics of safe and responsible off-highway driving and the capabilities of
Jeep Wrangler, Cherokee and Grand Cherokee on special Jeep 1O1 training
courses.  They will then have the opportunity to test their abilities on the
more than 300 miles of surrounding trails rated according to level of
difficulty.  In roundtable discussions, owners can interact with Jeep
engineers, learn about the latest in 4x4 technology and receive updates on
product developments.
    Camp Jeep is working with the USDA Forest Service to ensure that the Camp
Hale site is properly protected and maintained.  The program includes a
reclamation project intended to leave Camp Hale in the same or better
condition than it was prior to the event.  Additionally, participants are
invited to contribute to the preservation of the area by planting a tree
before the weekend concludes.
    Registration is unchanged from last year at $195 per vehicle (there is no
per-person charge) and includes participation in all activities, excluding
white-water rafting which is offered at a discounted rate.  To experience Camp
Jeep in the Rockies this summer, interested owners should call 800-789-JEEP.

SOURCE  Chrysler Corporation