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Cragar Industries, Inc. Names Michael Burroughs As Executive Vice President, Marketing

9 July 1997

Cragar Industries, Inc. Names Michael Burroughs As Executive Vice President, Marketing

    PHOENIX, July 9 -- Cragar Industries, Inc.,
today named Michael G. Burroughs as Executive Vice President, Marketing,
delivering on its promise to add strong marketing talent to the Cragar
management team.
    Burroughs, a 20 year veteran of the automotive aftermarket is widely
respected in the industry as an expert in the marketing of specialty
aftermarket products for cars, light trucks, motorcycles and all forms of
motorsports.
    "We believe that Mike Burroughs is one of the best in the business," said
Cragar President and CEO Michael L. Hartzmark.  "He has a unique blend of
practical experience, technical savvy, and genuine enthusiasm for the
industry.  He will add marketing horsepower to the Cragar nameplate."
    Mr. Burroughs is the former president and CEO of Burroughs & Associates
Inc., a marketing and advertising firm specializing in the automotive
aftermarket.  He has most recently served Relco Corporation, of Overland Park,
KS as its Vice President.
    Mr. Burroughs is widely published in the automotive aftermarket on the
subjects of marketing, market research, advertising and public relations.  He
is a frequent participant in industry seminars and roundtables and has served
as a SEMA Board Director.  A graduate of UCLA with an MBA from USC, Mr.
Burroughs is married with three children and is currently relocating with his
family to the Phoenix area.
    Cragar Industries, Inc. is a manufacturer of specialty wheels and wheel
accessories for cars, light trucks and racing vehicles.  The company is traded
on the NASDAQ under the symbol CRGR.
    For additional information, contact Lynn A. Howe, Investor Relations,
 602-247-1300.  Internet address:  http://www.prnewswire.com/cnoc (Search using
CRGR).  To obtain additional hardcopies, call PRNewswire Fax-On-Demand at
800-758-5804, ext. 122432.

    Forward-looking statements disclaimer
    In the content of this release, we may make forward-looking statements
regarding future events or the future financial performance of the Company.
Please refer to the Risk Factors in the Company's Registration Statement on
Form SB-2 which identifies some important factors that could cause the actual
results to differ materially from those contained in our forward looking
statements.  These factors include product availability, market conditions,
and competitive factors as well as general economic conditions.

SOURCE  Cragar Industries, Inc.