Toyota Announces June Sales
2 July 1997
Toyota Announces Best-Ever First Six Months, Steady June Sales
TORRANCE, Calif., July 1 -- Toyota Motor Sales (TMS), U.S.A.,
Inc., today announced its best-ever first six months of sales, with year-to-
date total sales of 629,238, up 9.7 percent. Total June sales of 96,040 units
were down 2.3 percent
"Despite the anticipated cooling of the economy in the second quarter,
consumer confidence continues to buoy industry sales," said Yale Gieszl, TMS
executive vice president. "If interest rates remain stable, consumer spending
should remain strong during the second half of the year."
Toyota's sedan sales were led by Camry at 30,745 units, up 9.9 percent
over last year. Camry's year-to-date sales of 206,486 units were up 15.7
percent over last year.
Strong truck and sport-utility sales were led by 4Runner, which registered
its best-ever June with 10,434 units, up 38.3 percent. On a year-to-date
basis, the 4Runner recorded 62,125 units, up 22.7, while the RAV4 continued
its strong sales trend with 33,136 units, up 34.6 percent over last year.
Despite limited supply, the Lexus Division reported an increased sales
total of 6,775 up 2.4 percent. Recording its best-ever June was volume-leader
ES 300 with sales of 4,639 units, up 27.4 percent. The LX 450 luxury sport-
utility vehicle continues to be a strong performer with 628 units, up 7.9
percent for the month.
Toyota's North American-produced (NAP) vehicles represented 63.8 percent
of total June sales, up 2.1 percentage points over last year. On a year-to-
date basis, NAP vehicles represent 62.9 percent of sales, up 1.4 points from
the previous year.
TOYOTA/LEXUS SALES
JUNE, 1997
CURRENT MONTH CALENDAR YEAR TO DATE
DSR % DSR %
1997 1996 CHG 1997 1996 CHG
TOTAL VEHICLE SALES 96,040 98,315 -2.3 629,238 577,104 9.7
Memo: Total Toyota Div. 89,265 91,700 -2.7 584,970 538,857 9.3
Memo: Total Lexus Div, 6,775 6,615 2.4 44,268 38,247 16.5
TOYOTA DIV. IMPORT CAR 8,635 12,391 -30.3 67,991 80,357-14.8
LEXUS IMPORT CAR 6,147 6,033 1.9 40,317 34,407 17.9
TOYOTA DIV NA BUILT CARS 50,675 48,433 4.6 326,475 283,926 15.7
TOTAL TOYOTA CARS 65,457 66,857 -2.1 434,783 398,690 9.8
SPORT UTILITY VEHICLES 17,096 15,071 13.4 105,266 85,805 23.5
Memo: Lexus Sport Utility 628 582 7.9 3,951 3,840 3.6
SMALL VANS 377 788 -52.2 2,859 4,405-34.7
PICKUPS 13,110 15,599 -16.0 86,330 88,204 -1.5
* NORTH AMERICAN BUILT VEHICLES
COROLLA 18,218 18,912 -3.7 115,703 99,751 16.7
CAMRY 26,016 23,053 12.9 173,197 148,741 17.2
AVALON 6,441 6,468 -0.4 37,575 35,434 6.7
PICKUP 10,561 12,180 -13.3 69,316 70,778 -1.4
TOTAL 61,236 60,613 1.0 395,791 354,704 12.3
N.A. VEHICLES % OF TOTAL 63.8% 61.7% 62.9% 61.5%
SELLING DAYS 25 25 153 154
DSR = DAILY SELLING RATE
SOURCE Toyota Motor Sales, USA, Inc.