Toyota Launches Redesigned Website; "The Times@Toyota" Offers a Wealth of Information About Toyota in North American

30 June 1997
Toyota Launches Redesigned Website; "The Times@Toyota" Offers a Wealth of Information About Toyota in North American

    NEW YORK, June 30 -- Toyota Motor Corporate Services (Nasdaq
Small Cap: TOYOY) (TMCS) announced today the re-launch of Toyota's "Newswire"
website.  Designed to be more user-friendly, the enhanced site, now called
 "The Times@Toyota" is accessible at http://www.toyota.com/times.  The new site
will be up and running on Monday, June 30.
    This site offers a window into Toyota's North American presence.  Facts
and information of local interest illustrate the story of Toyota's growth in
North America.  Toyota redesigned the site to expand upon the wealth of
information that exists on the current site.  The site now includes more
pictures, graphics and a search engine to query archived stories.
    "The website is designed as a newspaper.  The featured topics will change
as Toyota's activities and accomplishments grow in North America," said
Timothy Andree, Corporate Manager, External Affairs at TMCS.  "The idea was to
deliver our message in a way that puts the information right at the user's
fingertips."
    Highlighted sections from the site include:

    -- Product News - information about both the Toyota and Lexus brands
    -- Manufacturing - data about Toyota's growing local production capacity
       and the Toyota Production System
    -- Community - highlighting Toyota's philanthropic and activities in the
       local communities where we do business
    -- Science and Technology - which includes information about our North
       American design and research activities
    -- Opinion - highlights speeches and editorials
    -- "This is Toyota USA" - learn more about Toyota's $7 billion investment
       in North America in this online magazine
    -- Jobs - (coming later in the summer) learn more about employment
       opportunities within Toyota and contact Toyota's human resource
       departments directly
    -- Travel - get information about Toyota's presence around the world

    All sections will include daily news, as well as feature stories on
Toyota's activities in North America.  Feature stories will be updated
approximately every 60 days and updates about recent Toyota news will be made
regularly.
    New features will highlight such themes as Toyota's commitment to the
environment, new products and technology and philanthropic efforts.  Toyota is
the fourth largest automotive manufacturer in the U.S., with technical and
manufacturing sites in six states.  Toyota's manufacturing operations account
for more than 12,000 of the more than 21,000 total employment in North
America.  Last year, more than 780,000 vehicles were built in Toyota's North
American plants for local markets and export.  With new plants in Indiana and
West Virginia on the way, Toyota will be adding more production and more jobs
to its U.S. operations.
    Toyota's other websites include:
     Toyota's URL:                    http://www.toyota.com
     Lexus' URL:                      http://www.lexus.com
     Journalist website:              http://pressroom.toyota.com
     Toyota Motor Corporation-Japan:  http://www.toyota.co.jp

SOURCE  Toyota Motor Corporate Services