Goodyear, Bridgestone Agree To Settle Ad Lawsuit
30 June 1997
Goodyear, Bridgestone Agree To Settle Ad LawsuitAKRON, Ohio, June 30 -- The Goodyear Tire & Rubber Company and Bridgestone/Firestone, Inc., reached agreement on Friday, June 27, to settle Goodyear's lawsuit challenging Bridgestone/Firestone's advertising campaign comparing its FT70c tire and Goodyear's Aquatred II tire. Bridgestone/Firestone agreed to end its comparative advertising campaign on Sunday, June 29. Other terms of the settlement are not being disclosed. SOURCE The Goodyear Tire & Rubber Company