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Want To Sponsor A Race Car? This New England Couple Will Show You How

25 June 1997

Want To Sponsor A Race Car? This New England Couple Will Show You How

    SOUTHWICK, Mass., June 25 -- Professional race car driver Kim
Baker of Bakeracing and his fiancee, Patricia Sable of Sable Promotions have
joined forces to make motorsports sponsorship user friendly for all types of
businesses.  With motorsports the number one spectator sport in the United
States with over 80 million fans, opportunities for businesses abound.
    "Benefits to business sponsors are tremendous," says Sable.  "Fans are
very loyal to businesses who back the individual drivers and teams.  The
statistical research shows 70% brand loyalty which is much higher than any
other sport including the NBA, NFL, golf and tennis."
    When it's done well, Sable maintains a motorsport sponsor gets a lot of
services for their dollars -- promotion, publicity, advertising on the car,
the driver's suit, team uniforms and hats, television and radio exposure,
opportunities to sell or give samples of their products at races, and avail
hospitality suites for their company personnel.
    You don't have to be a multi-million dollar company to participate.  When
there is interest from a smaller company the Sable-Baker duo will often work
out an arrangement such as the use of the company's product for the year.  The
Flying Tigers, for example, an air cargo company flew Baker's race cars to
each race for one entire racing season.
    Where Sable's expertise is in the business of marketing, Baker is more
than a match in the business of racing.  A World Challenge Champion, Kim has
been a fixture in Corvette road racing for over fifteen years.  Named one of
ten "most influential men in Corvette history," by Road & Track Magazine,
Baker received nine championships in ten years.
    Baker will be racing in the 1998 NASCAR Busch Grand North Series.  While
Baker works on the engine design, Sable develops tailor-made programs for
incoming sponsors.
    Why the switch from road racing to the oval track?  "We feel we can offer
the sponsors much more with NASCAR, and that is very important to us.  Our
commitment is to win the race and give the companies who support us everything
they need and more.  I've seen teams who get their money and then forget about
the people who gave it to them," says Baker, "We want the team to win and we
want the sponsors to win."

SOURCE  Sable Promotions