PRESS RELEASE
Ross Roy Expands International Presence for Chrysler
1 April 1997
Ross Roy Expands International Presence for Chrysler
BLOOMFIELD HILLS, Mich., March 31 -- Ross Roy Communications,
Inc. is expanding its international capabilities to help ensure it will best
meet the current and future marketing communications needs of its exclusive
client, Chrysler Corporation , around the world.
Tim Copacia, president of Ross Roy Communications, made the announcement
today, saying the agency is excited by Chrysler's outstanding growth and
acceptance worldwide and will be "wherever Chrysler needs us" anywhere around
the globe.
Ross Roy Communications is one of the world's largest, full-service
marketing communications agencies. The agency is unusual in that it is
focused and committed exclusively to only one account -- Chrysler Corporation
and its various brands and operations.
Its international work will include providing Chrysler with product and
sales training, trade-show support, database development and other marketing
communications activities.
The company's plan to expand its international capability began with the
recent hiring of a new Senior Vice President to lead its international
operations, a commitment to open offices in Mexico City, Brussels and other
locations as identified by Chrysler and Ross Roy.
"Francois Castaing has an outstanding vision for Chrysler's worldwide
presence and you can be sure that Ross Roy Communications will hold up our end
by providing world-class marketing communications around the world," said Ross
Roy's Copacia.
Copacia announced that Allan Vernier has been named Senior Vice President/
Group Account Director - Chrysler International. Vernier's 30 years'
experience in automotive communications includes extensive experience working
with Chrysler, while a Senior Vice President/Account Management Supervisor on
Dodge Truck advertising at BBDO Detroit, Ross Roy's parent agency, helping to
launch the Dodge Ram, Dodge Dakota and the new sport utility, Durango.
In addition, Vernier has more than 10 years' international experience
directing communications programs for companies abroad. This includes
coordinating automotive advertising and merchandising activities for General
Motors Corporate, AC-Delco/GM Parts, U.S. Vehicle car parts, Vauxhall/Opel
Cars and Bedford/Isuzu Trucks. He lives in Troy, Mich.
Jack Oliver, executive vice president/director of account services, Ross
Roy Communications, said: "Allan Vernier has the experience and leadership
skills to ensure the successful implementation of our international plans.
All of us are extremely excited about our expanded international
capabilities."
Ross Roy Communications' first step is to fill the positions of Account
Directors to manage its opportunities in Mexico as well as across Europe.
Enrique Curiel has accepted the position of Account Director for Chrysler-
Mexico. Curiel previously worked for McCann Erickson and Ogilvy & Mather
Direct. He has extensive experience developing global marketing strategies,
consulting with the development of databases and supervising direct marketing
programs. Curiel will continue to reside in Mexico City.
Additionally, John Kuzava is being promoted to Vice President/Account
Director of its European operations. Kuzava will relocate to Brussels,
Belgium to help service Chrysler's growing needs across Europe. He returns to
Europe having worked for Maritz Communications in Great Britain in the mid-
80's. Kuzava has more than 20 years' experience as a manager of training and
communications programs. Prior to his promotion, Kuzava was Vice President/
Account Supervisor at Ross Roy.
Ross Roy Communications, Inc., is one of the nation's largest specialized
marketing communications companies. Headquartered in Bloomfield Hills, Mich.,
Ross Roy is owned by BBDO Worldwide -- a wholly-owned subsidiary of The
Omnicom Group .
SOURCE Ross Roy Communications, Inc.
Photo available via NewsCom, 305-448-8411 or http: //http://www.newscom.com
CONTACT: Angela Ford or Jeff Caponigro of Caponigro Public
Relations, 810-355-3200