The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

PRESS RELEASE

Toyota Motor Sales Announces Promotions and Reassignments

28 March 1997

Toyota Motor Sales. U.S.A., Inc. Announces Large Number of Promotions and Reassignments

    TORRANCE, Calif., March 27 -- A large number of promotions
and reassignments were announced today by the management of Toyota Motor Sales
(TMS), U.S.A., Inc.  The changes will be effective April 1, 1997.
    "Our annual spring organization change involves more management moves than
usual this year because of the launch of our New Era Business Strategy
(NEBS)," said TMS President and CEO Yoshio Ishizaka.  "The creation of the
NEBS project team, which will change the way we and our dealers do business,
will cause a massive reshuffling of our headquarters staff and a large number
of promotions."
    Five people will be promoted to vice president, 13 to corporate manager
and one to head of a field sales area.
    Overseeing NEBS will be Richard Chitty, formerly vice president of the
Small/Sporty-Car Series Team.  He will report to TMS Executive Vice President
Yale Gieszl.
    NEBS will be comprised of seven areas: the New Sales Process Team, headed
by Nancy Fein, promoted from national to corporate manager; the New Service
Process Team headed by Neil Swartz, promoted from national to corporate
manager; the New Fulfillment Process Team, headed by corporate manager Don
Miller; the New Communications Process Team, headed by national manager
Michael Rouse; the Organization Development Process Team, headed by Michael
Morrison, promoted from national to corporate manager.  The Process Team
leaders for the New Retail Process Team and the Information Technology Team
will be named later.
    Each of these new process managers will report to a TMS Officer who will
provide high-level cross-organizational cooperation to assure the success of
NEBS.  Sales will report to Senior Vice President J. Davis Illingworth.
Service will report to Group Vice President John Turmell.  Fulfillment will
report to Senior Vice President Yoshi Inaba.  Customer Communication will
report to Senior Vice President Jim Olson.  Retail will report to Senior Vice
President Jim Press.  Organization Development will report to Senior Vice
President Tom Nishiyama.  And Information Technology will report to Senior
Vice President Doug West.
    Donald Esmond, currently vice president of the Large-Car Series Team, will
become vice president of Toyota Division Sales, succeeding John Matt, who will
become vice president of Private Distributors, a newly created position.  The
Toyota sales regions, the Retail Development Department, and Used Vehicle
Department will report to Esmond.
    Alan DeCarr, currently corporate manager of sales for Lexus Division, will
be promoted to vice president of the newly combined Series Teams at the Toyota
Division.  Irving Miller, currently vice president of field operations for the
Customer Services Division, will succeed DeCarr and be vice president of Sales
and Dealer Development for Lexus.  Tony Fujita, currently vice president of
Sales Support at Toyota Division, will become vice president of Parts,
Service, Customer Satisfaction and Training at Lexus Division, succeeding
Robert Waltz, who will become corporate manager of Field Operations at the
Customer Services Division.  Alan Cabito, formerly president of AirFlite, will
succeed Fujita as vice president of Sales Administration.  Cabito will be
succeeded by Robert Maling, currently vice president of the SUV and Truck
Series Team.
    John Kramer, currently general manager of the Toyota Chicago Region, will
become corporate manager of Distribution Operations, succeeding David
Pelliccioni, who will become corporate manager of Marketing for the Toyota
Division.  Kramer will be succeeded by David Camden, currently general manager
of the Kansas City Region.  Camden will be succeeded by Bruce Ertmann,
currently area manager of the Lexus Central Area.  Ertmann will be succeeded
by Nancy Davies, currently assistant area manager, who will be promoted to
manager of the Lexus Central Area.
    Guillermo Hysaw, currently national manager of Fleet & Marketing
Operations, will be promoted to corporate manager of Used Vehicles.  Marnie
Warrick, currently national manager of Service & Parts Business Operations,
will be promoted to corporate manager of Customer Relations, succeeding David
Danzer, who will become vice president of Corporate Strategy and Planning.
Jane Beseda, formerly national manager of Long Range Planning, will be
promoted to corporate manager of Strategic Planning, succeeding Gilbert
Bamford and reporting to Danzer.
    David Zellers, currently national manager of Quality Administration in the
Customer Services Division, will be promoted to corporate manager of Product
Technical, succeeding William Porento, who will move to the Toyota Industrial
Equipment (TIE) Division as corporate manager of Parts, Service and New
Business Development, succeeding Philip Broman, who will be promoted to vice
president of Programs and Administration at the Customer Services Division.
Shankar Basu, currently assistant general manager of Sales & Operations at
TIE, will be promoted to vice president with no change in duties.
    Gilbert Bamford, currently vice president of Strategic Planning, will
succeed Vice President of Government Affairs Douglas Smith, who will retire.
Jeffrey Smith, currently corporate manager of Export Operations, is appointed
to the newly-created position of corporate manager, Special Projects.  His
first project will be to oversee the collection and consolidation of corporate
knowledge on the development of Toyota in the United States and begin the task
of establishing a central library and history center for TMS.  Both Bamford
and Smith will report to Olson.
    Robert Daly, currently general manager of Toyota Logistics Services, will
be promoted to vice president with no change in duties.  James Hall, currently
corporate manager of Logistics Planning and Administration, will head up a new
Logistics Development Project for Daly.
    Barbara Jones, currently national manager of Distribution Operations for
the North American Parts Logistics Division, will be promoted to corporate
manager with no change in duties.
    Marshall Johnson, currently general manager of the Toyota New York Sales
Region, will be promoted to vice president and charged with responsibility for
expanding the autonomy and operational level of the region as part of a pilot
exercise that may affect all of the Division's sales regions in the future.
    Felix Serna, currently national manager of Labor Relations, will be
promoted to corporate manager with no change in duties.  Patrick Breene,
currently vice president of Finance and Administration at Toyota Motor Credit
Corporation (TMCC), will succeed Gregory Willis as vice president and
corporate controller at TMS.  Willis will become vice president of Finance and
Administration at TMCC.  Michael Groff, currently national manager of the
Operations Implementation Team at TMCC, will be promoted to corporate manager
with no change in duties.
    Robert Nakashiba, currently national manager of Accounting, will be
promoted to corporate manager of Accounting.  Neil Overstreet, currently
national manager of Financial Control at TMS, will be promoted to corporate
manager with no change in duties.  Ralph Perez, currently senior managing
counsel, will be promoted to assistant general counsel with no change in
duties.

                   TOYOTA MANAGEMENT CHANGES (MARCH, 1997)

    NAME            PREVIOUS TITLE           NEW TITLE              PROMOTION
    Gil Bamford   Vice President,         Vice President,
                  Strategic Planning      Government Affairs

                                          OTHER INFORMATION
                                          14 years with Toyota
                                          BA-Harvard, MBA-Univ.
                                          of Michigan.  Reports
                                          to: Jim Olson, Sr. VP
                                          of External Affairs

    Shankar Basu  Assistant General,      Vice President,                  Yes
                  Manager Sales and       Sales and Operations
                  Operations, Toyota      Toyota Industrial
                  Industrial Equipment    Equipment

                                          OTHER INFORMATION
                                          16 years with Toyota
                                          BS-Indian Inst. of Technology,
                                          MS, MBA-Univ. of Minnesota
                                          Reports to: Richard Gallio,
                                          Group VP, Toyota Industrial
                                          Equipment

    Jane Beseda   National Long Range     Corporate Manager,               Yes
                  Planning Manager        Strategic Planning

                                          OTHER INFORMATION
                                          8 years with Toyota
                                          BA-Texas Tech, MBA-Loyola
                                          Marymount; Reports to:
                                          Dave Danzer, VP Corporate
                                          Strategy and Planning

    Patrick BreeneVice President, Finance Vice President, Corporate
                  and Administration,     Controller, Toyota
                  Toyota Motor Credit
                  Corporation

                                          OTHER INFORMATION
                                          17 years with Toyota
                                          BS-UCLA, MBA-UCLA
                                          Reports to:  Robert Pitts,
                                          Group VP Finance and
                                          Administration

    Philip Broman Assistant General       Vice President, Programs     Yes
                  Manager, Parts,         & Administration, Customer
                  Service & New Business  Services Division
                  Development, Toyota
                  Industrial Equipment

                                          OTHER INFORMATION
                                          25 years with Toyota
                                          BS-University of Arizona
                                          Reports to:  John Turmell,
                                          Group VP Customer Services
                                          Division

    Alan Cabito   President, AirFlite     Vice President, Sales
                                          Administration

                                          OTHER INFORMATION
                                          25 years with Toyota
                                          BS-USC, MBA-USC
                                          Reports to: Dave Illingworth,
                                          Sr. VP General Manager,
                                          Toyota Div.

    David Camden  General Manager,        General Manager,
                  Toyota, Kansas City     Toyota, Chicago
                  Region                  Region

                                          OTHER INFORMATION
                                          15 years with Toyota
                                          BS-W. Illinois University
                                          Reports to: Don Esmond,
                                          VP Sales Toyota Division

    Richard ChittyVice President,         Vice President, New Era
                  Small/Sporty-Car        Business Strategy
                  Series Team

                                          OTHER INFORMATION
                                          24 years with Toyota
                                          BS-Kansas State College
                                          Reports to: Yale Gieszl,
                                          Exec. VP Toyota Motor Sales,
                                          U.S.A., Inc.

    Robert Daly   General Manager,        Vice President, Toyota       Yes
                  Toyota Logistics        Logistics Services
                  Services
                                          OTHER INFORMATION
                                          11 Years with Toyota
                                          BA-Union College
                                          JD-Albany Law
                                          Reports to: Yale Gieszl,
                                          Exec. VP Toyota Motor
                                          Sales, U.S.A., Inc.

    David Danzer  Vice President,         Vice President, Corporate
                  Customer Relations,     Strategy and Planning
                  Customer Services
                  Division

                                          OTHER INFORMATION
                                          11 years with Toyota
                                          BS-Virginia Polytechnic Institute
                                          Reports to:  Jim Press,
                                          Sr. VP and General Manager,
                                          Lexus

    Nancy Davies  Assistant Area          Area Manager, Lexus              Yes
                  Manager, Lexus          Central Area
                  Central Area
                                          OTHER INFORMATION
                                          17 years with Toyota
                                          BA-Elizabeth Town College
                                          Reports to: Irv Miller,
                                          VP Sales and Dealer
                                          Development, Lexus

    Allan DeCarr  Corporate Sales         Vice President, Toyota       Yes
                  Manager, Lexus          Series Teams

                                          OTHER INFORMATION
                                          26 years with Toyota
                                          BA-University of Redlands
                                          Reports to: Dave Illingworth,
                                          Sr. VP and General Manager,
                                          Toyota

    Bruce Erdmann Area Manager, Lexus     General Manager,
                  Central Area            Kansas City Region

                                          OTHER INFORMATION
                                          14 years with Toyota
                                          BA, MBA-Kent State
                                          University
                                          Reports to: Don Esmond,
                                          VP of Sales Toyota

    Donald Esmond Vice President, Large   Vice President,
                  Car Series Team         Toyota Division Sales

                                          OTHER INFORMATION
                                          14 years with Toyota
                                          BS-Illinois Institute of
                                          Technology
                                          Reports to Dave Illingworth,
                                          Sr. VP and General Manager,
                                          Toyota

    Nancy Fein    National Retail         Corporate Manager, Sales     Yes
                  Development Manager     Process Team

                                          OTHER INFORMATION
                                          14 years with Toyota
                                          BS-Rochester Institute of
                                          Technology; MBA-UCLA
                                          Reports to: Dave Illingworth,
                                          Sr. Vice President and
                                          General Manager, Toyota

    Tony Fujita   Vice President,         Vice President of Parts,
                  Sales Support           Service, Customer
                                          Satisfaction and Training,
                                          Lexus

                                          OTHER INFORMATION
                                          26 years with Toyota,
                                          BS-San Fernando Valley State
                                          College
                                          Reports to:  Jim Press,
                                          Sr. VP and General Manager,
                                          Lexus

    Michael Groft National Manager,       Corporate Manager, Operations,   Yes
                  Operations,             Implementation Team, Toyota
                  Implementation          Motor Credit Corporation
                  Team, Toyota Motor
                  Credit Corporation

                                          OTHER INFORMATION
                                          13 years with Toyota
                                          BA-Cal State Fullerton,
                                          MBA-Chapman; Reports to
                                          Mike Deaderick, VP
                                          Operations & Marketing,
                                          TMCC

    James Saul    Corporate Manager,      Corporate Manager,
                  Logistics, Planning     Logistics Development
                  and Administration      Project

                                          OTHER INFORMATION
                                          17 years with Toyota
                                          BS USC; Reports to
                                          Robert Daly, VP Toyota
                                          Logistics Services

    Guillermo Hysaw  National Manager,    Corporate Manager,
                   Fleet & Marketing      Used Vehicles                    Yes
                   Operations

                                          OTHER INFORMATION
                                          9 years with Toyota
                                          BA-Oakland Univ.,
                                          MBA-Claremont Univ.
                                          Reports to:  Don Esmond,
                                          VP of Sales - Toyota

    Marshall Johnson  General Manager,    Vice President and General   Yes
                  Toyota New York Region  Manager, New York Region

                                          OTHER INFORMATION
                                          14 years with Toyota
                                          BA-Cal State Fullerton
                                          Reports to:  Don Esmond,
                                          VP of Sales - Toyota

    Barbara Jones National Distribution   Corporate Distribution       Yes
                  Operations Manager,     Operations Manager, North
                  North American Parts    American Parts Logistics
                  Logistics Division      Division

                                          OTHER INFORMATION
                                          14 years with Toyota
                                          BS-Univ. of Pacific
                                          MBA-USC; reports to:
                                          Bob Bennett, Group VP
                                          NAPLD

    John Kramer   General Manager,        Corporate Manager,
                  Chicago Region          Distribution Operations

                                          OTHER INFORMATION
                                          14 years with Toyota
                                          BS-Illinois State University
                                          Reports to: Al Cabito,
                                          VP Sales Administration,
                                          Toyota

    Robert Maling Vice President, Truck   President, AirFlite
                  and Sport Utility Vehicle
                  Series Team
                                          OTHER INFORMATION
                                          15 years with Toyota
                                          BS-George Mason University
                                          Reports to: Doug West,
                                          Sr. VP of Finance, Info.
                                          Systems and H.R.

    John Matt     Vice President, Sales   Vice President, Private
                                          Distributors

                                          OTHER INFORMATION
                                          8 years with Toyota
                                          BS-Eastern Michigan University
                                          Reports to: Dave Illingworth,
                                          Sr. VP and General Manager, Toyota

    Donald Miller Corporate Manager,      Corporate Manager,
                  Used Vehicle Operations Fulfillment Process
                  Dept.                   Team

                                          OTHER INFORMATION
                                          17 years with Toyota
                                          BS, MBA-Univ. of Cincinnati
                                          Reports to:  Yoshi Inaba,
                                          Senior VP Toyota

    Irving Miller Vice President, Field   Vice President, Sales
                  Operations Customer     and Dealer Development,
                  Services Division       Lexus

                                          OTHER INFORMATION
                                          16 years with Toyota
                                          BS-Susquehanna University (PA)
                                          Reports to:  Jim Press,
                                          Sr. VP and General Manager,
                                          Lexus

    Michael Morrison  National New Business
                    Development Manager   Corporate Manager,               Yes
                                          Organization Development
                                          Process Team

                                          OTHER INFORMATION
                                          15 years with Toyota
                                          BA-Gonzaga; MBA-USC
                                          Reports to: Tom Nishiyama,
                                          Sr. VP and Treasurer, Toyota

    Robert Nakashiba  National Accounting Corporate Accounting             Yes
                  Manager                 Manager

                                          OTHER INFORMATION
                                          15 years with Toyota
                                          BS-USC; Reports to:
                                          Pat Breene, VP and
                                          Corporate Controller

    Neil Overstreet  National Financial   Corporate Financial              Yes
                   Control Manager        Control Manager

                                          OTHER INFORMATION
                                          5 years with Toyota
                                          BA-UCLA; Reports to
                                          Lloyd Mistele, VP Finance,
                                          Dealership, Real Estate &
                                          Affiliated Co's.

    David Pelliccioni  Corporate Distribution  Corporate Marketing
                     Operations Manager     Manager

                                          OTHER INFORMATION
                                          8 years with Toyota
                                          BA-University of Detroit
                                          Reports to: Dave Illingworth,
                                          Sr. VP and General Manager,
                                          Toyota

    Ralph Perez   Sr. Managing Counsel    Assistant General Counsel        Yes

                                          OTHER INFORMATION
                                          11 years with Toyota
                                          BA-UCLA; JD-UCLA
                                          Reports to:  Dian Ogilvie,
                                          VP and Assistant General Counsel

    William Porento  Corporate Manager,   Corporate Manager,
                   Product Technical,     Parts Service and New Business
                   Customer Services      Development, Toyota Industrial
                   Division               Equipment


                                          OTHER INFORMATION
                                          11 years with Toyota
                                          Thornton Township Jr. College
                                          Reports to: Richard Gallio,
                                          Group VP and General Manager,
                                          TIE

    Michael Rouse National Product        National Manager, Communications
                  News Manager            Process Team

                                          OTHER INFORMATION
                                          15 years with Toyota
                                          BA-UCLA; MBA-Dominguez Hills
                                          Reports to: Jim Olson,
                                          Sr. VP of External Affairs

    Felix Serna   National Labor          Corporate Labor Relations    Yes
                  Relations Manager       Manager

                                          OTHER INFORMATION
                                          17 years with Toyota
                                          BS/BA-Redlands University
                                          Reports to: Bryan Bergsteinsson,
                                          VP of Human Resources

    Douglas Smith Vice President,         Retiring
                  Government Affairs

                                          OTHER INFORMATION
                                          25 years with Toyota
                                          BA-Bethany College (KS)

    Jeffrey Smith Corporate Manager,      Corporate Manager,
                  Export                  Special Projects

                                          OTHER INFORMATION
                                          21 years with Toyota
                                          BS-Pepperdine
                                          Reporting to: Jim Olson,
                                          Sr. VP of External Affairs

    Neil Swartz   National Service and    Corporate Manager,               Yes
                  Parts Field Operations  Service Process Team
                  Manager
                                          OTHER INFORMATION
                                          11 years with Toyota
                                          BS-So. Illinois University
                                          Reports to:  John Turmell,
                                          Group VP Customer Services
                                          Division

    Robert Waltz  Corporate Manager,      Corporate Manager of
                  Parts, Service,         Field Operations, Customer
                  Customer Satisfaction-  Services Division
                  Lexus
                                          OTHER INFORMATION
                                          11 years with Toyota
                                          AA-Ohio University
                                          Reports to: John Turmell,
                                          Group VP, Customer Services
                                          Division

    Marnie WarrickNational Service        Corporate Manager,               Yes
                  & Parts, Business       Customer Relations
                  Operations Manager

                                          OTHER INFORMATION
                                          10 year with Toyota
                                          BA-Stanford; MBA-UCLA
                                          Reports to: John Turmell,
                                          Group VP, Customer Services
                                          Division

    Gregory WillisVice President and      Vice President, Finance and
                  Corporate Controller    Administration, Toyota Motor
                                          Credit Corporation

                                          OTHER INFORMATION
                                          15 years with Toyota
                                          BA-UCLA; MBA-UCLA
                                          Reports to: George Borst,
                                          Group VP TMCC

    David Zellers National Quality        Corporate Manager of Product Yes
                  Administration Manager, Technical, Customer Services
                  Customer Services       Division
                  Division

                                          OTHER INFORMATION
                                          8 years with Toyota
                                          BS-Ball State Univ.,
                                          MA-Cent. Michigan
                                          Reports to: John Turmell,
                                          Group VP Customer Services
                                          Division

SOURCE  Toyota Motor Sales, U.S.A., Inc.




CONTACT: Joe Tetherow or Nancy Hubbell of Toyota Motor Sales,
U.S.A., 310-618-4727, or 310-618-5297