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PRESS RELEASE

Lithia Motors Announces Financial Results

4 March 1997

Lithia Motors, Inc. Reports Fourth Quarter and Year End Results

    MEDFORD, Ore., March 4 -- LITHIA MOTORS, INC.
today announced that revenues and earnings(1) (on the FIFO Method, before
minority interest but after pro forma income taxes) for the fourth quarter
ended December 31, 1996 increased 31 percent and 27 percent, respectively,
compared to the same quarter of 1995.  For the year ended December 31, 1996,
revenues and earnings increased 25 percent and 13 percent, respectively(1).
    Revenues for the quarter ended December 31, 1996 increased $9.0 million to
$37.3 million from $28.3 million.  Earnings for the quarter(1) increased
$120,000 to $560,000, or $0.11 per share on 5.2 million shares, from $440,000,
or $0.09 per share on 4.9 million shares, for the same quarter of 1995.
    Revenues for the year ended December 31, 1996 increased $28.6 million to
$142.8 million from $114.2 million for the year ended December 31, 1995.
Earnings for the year(1) increased $293,000 to $2.6 million, or $0.52 per
share on 5.0 million shares, compared to $2.3 million, or $0.47 per share on
4.9 million shares, for 1995.
    Chairman and Chief Executive Officer Sid DeBoer stated, "significant
growth continues to be realized in our regional markets.  These numbers
reflect same store growth at almost every store.  The two acquisitions
completed in 1996 were closed very late in the year, and have contributed very
little to 1996 growth."  He also stated that "long-term growth for Lithia will
be accomplished primarily through the acquisition of quality stores."
    The increase in revenue for the quarter and the year resulted primarily
from increased new and used vehicle unit sales as a result of increased levels
of promotional activity for certain popular brands, increased availability of
late model used vehicles (both retail and wholesale) which were in high demand
and, although to a lesser extent, from increased average per unit sales prices
on both new and used vehicles.  Sales in the third and fourth quarters of 1996
were also slightly higher due to a hail storm that mildly damaged vehicles in
the Company's lots in and around Medford, Oregon.  Such vehicles were sold at
reduced prices, increasing unit sales, but decreasing the gross margin
percentage, which was made up with insurance proceeds.
    The Company sold a total of 3,272 new vehicles and 6,508 used vehicles
during 1996 compared to 2,715 and 5,144 respectively during 1995.  This
represents increases of 21 percent and 27 percent, respectively, for 1996.
Mr. DeBoer stated that "demand for the popular makes and models of new
vehicles we offer continues to be strong while our commitment to the used
vehicle side of the business has also been very rewarding."
    The Company achieved gross profit margins(1) (using the FIFO Method) of
17.0 percent and 17.2 percent for the quarter and year ended December 31,
1996, respectively, compared to 18.3 percent and 18.1 percent, respectively,
for the comparable periods of 1995.  The decrease in gross profit margins is
primarily due to a reduction in gross profit margins on used vehicle sales,
mostly caused by a shift in the overall mix of vehicles sold, with an increase
in wholesale vehicles, which typically provide profit margins of only 2
percent to 3 percent.   The Company's gross profit margins continue to exceed
industry standards and remain in line with historical gross profit margins.
    The Company continues to pursue acquisition opportunities in order to take
advantage of the consolidation taking place within the industry.  Currently,
the Company has signed agreements in principal with Magnussen Dodge, a Dodge
and Isuzu dealer in Concord, California, Sam Linder, Inc., a Honda dealership
in Salinas, California and Magnussen - Barbee Ford, Lincoln Mercury in Napa,
California.
    Lithia Motors, Inc. is one of the larger retailers of new and used
vehicles in the western United States, offering 16 domestic and imported makes
of new automobiles and light trucks at locations in California and Oregon.

    (1)  The Company currently utilizes and reports on the LIFO (Last In -
First Out) method of accounting.  The industry standard is to utilize the
specific identification method of accounting for vehicles and the FIFO (First
In - First Out) method of accounting for parts (collectively referred to as
the "FIFO Method").  For comparability purposes, all discussions contained in
this press release regarding gross margins are presented using the FIFO Method
and all discussions regarding earnings amounts are presented using the FIFO
Method before minority interest but after pro forma income taxes.

                     LITHIA MOTORS, INC. AND SUBSIDIARIES
                  CONDENSED AND CONSOLIDATED BALANCE SHEETS
                                (In thousands)

                                                December 31,    December 31,
                                                        1996            1995
     Assets
     Current Assets:
      Cash and cash equivalents                      $15,413          $9,706
      Trade receivables, net                           2,260           1,744
      Lease receivables, current portion                   -             140
      Inventories, net                                28,152          17,700
      Vehicles leased to others, current portion         525             727
      Notes receivable                                   414             127
      Notes receivable - related party                   308               -
      Prepaid expenses and other                         372             273
      Deferred income taxes                            1,646               -
       Total Current Assets                           49,090          30,417

     Property and Equipment, net                       4,616           3,234
     Vehicles Leased to Others,
      less current portion                             4,500           4,599
     Other Assets                                      5,548           1,328
       Total Assets                                  $63,754         $39,578


     Liabilities, Minority Interest and Shareholders' Equity

     Current Liabilities:
      Notes payable                                     $500            $625
      Flooring notes payable                          19,645          19,590
      Current maturities of long-term debt             1,855           2,085
      Trade payables                                   2,434           1,455
      Payable to related parties                       1,952             356
      Taxes payable                                       93               -
      Accrued liabilities                              2,389           1,280
       Total Current Liabilities                      28,868          25,391

     Long-Term Debt, less current maturities           6,160          10,743
     Deferred Revenue                                  3,250           1,782
     Other Long-Term Liabilities                           -              62
     Deferred Income Taxes                               740               -
       Total Liabilities                              39,018          37,978

     Commitments and Contingency
     Minority Interest                                     -             749
     Shareholders' Equity                             24,736             851
      Total Liabilities and Shareholders' Equity     $63,754         $39,578

                     LITHIA MOTORS, INC. AND SUBSIDIARIES
             CONDENSED AND CONSOLIDATED STATEMENTS OF OPERATIONS
               (Dollars in thousands, except per share amounts)

                                        Three months ended    Year ended
                                           December 31,       December 31,
                                          1996      1995     1996      1995

     Net sales                           37,278    28,375   142,844  114,196
     Cost of sales                       31,341    22,765   118,647   93,132
      Gross profit                        5,937     5,610    24,197   21,064
     Selling, general and
       administrative                     5,803     4,671    20,277   16,735
      Operating income                      134       939     3,920    4,329
     Other income (expense), net            351      (36)       (4)    (176)
      Income before minority interest
       and taxes                            485       903     3,916    4,153
     Minority interest in earnings           60       181       687      778
      Net income before income taxes        425       722     3,229    3,375
      Income tax benefit                 813(1)         -    813(1)        -
      Net income - LIFO Method           $1,238      $722    $4,042   $3,375

      Net income per share - LIFO Method  $0.24     $0.15     $0.81    $0.69

     Pro Forma Net Income Data - LIFO Method

      Income before minority interest
      and taxes, as reported               $485      $903    $3,916   $4,153
     Pro forma income taxes               (186)     (344)   (1,521)  (1,598)
      Pro forma net income before
       minority interest                    299       559     2,395    2,555
     Pro forma minority interest             38       111       421      479
      Pro forma net income - LIFO Method   $261      $448    $1,974   $2,076

      Pro forma net income per share
      - LIFO Method                      $ 0.05    $ 0.09    $ 0.40   $ 0.42

     Shares used in computing
      per share amounts                   5,204     4,893     4,973    4,893

     Pro Forma Net Income Data - FIFO Method

     Pro forma net income before minority
      interest and after pro forma income
      taxes - FIFO Method                  $560      $440    $2,604   $2,311

     Pro forma net income per share before
      minority interest and after pro forma
      income taxes - FIFO Method         $ 0.11    $ 0.09    $ 0.52   $ 0.47

     Unit Sales
     New                                    848       661     3,272    2,715
     Used - Retail                          844       789     3,901    3,302
     Wholesale                              804       460     2,607    1,842
      Total                               2,496     1,910     9,780    7,859
    (1)  In December 1996, the Company converted from S Corporation status to
C Corporation status.  The conversion resulted in a net current deferred tax
asset of $906,000 and a corresponding benefit of $906,000 to income tax
expense for the three months ended December 31, 1996.

SOURCE  Lithia Motors, Inc.




CONTACT: Brian Neill, Chief Financial Officer of Lithia Motors, 541-776-6486