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INDY 500 become first race to exceed $100 Million in sponsor exposure

6 January 2001

Posted By Terry Callahan
Motorsports Editor, The Auto Channel
The 2000 Indianapolis 500 became the greatest source of sponsorship exposure in the history of broadcast motorsports.

According to Joyce Julius and Associates, the 84th Indianapolis 500, which aired live on ABC Sports on May 28, 2000, generated a record $102.4 million in sponsor exposure. This is the first time in the history of televised motorsports coverage that a single event has surpassed the $100-million mark.

The Indianapolis 500s impressive numbers placed it first among televised motorsports events in 2000. The NASCAR Winston Cup Series Daytona 500 and Pepsi 400 were second at $92.7 million and third at $83.8 million, respectively.

Text Provided By Paul Kelly

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