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SCORE: Expression to Sponsor Molly Morter in the SCORE Tecate Baja 2000

31 October 2000

Posted By Terry Callahan
Motorsports Editor, The Auto Channel
CHICAGO-Expression, a new line of pressure sensitive overlaminates, mounting adhesives and specialty films from Venture Coating Technologies, has announced its sponsorship of Molly Morter and her team for the Race of the Millennium, the SCORE Tecate Baja 2000. When the green flag drops on November 12th, Expression will become a part of the longest desert race in North America, approximately 1,750 miles in its entirety.

Morter, an off road champion in the CORR Series and one of the only women in the field, has been selected as the lead driver for the team of five, which includes her brother, Andy Morter, who is also an off road champion. The other drivers on the team include Chris Raffo, Gerald Foster, and Dennis Chencharick

The fifth and final race in the 2000 SCORE Desert Series, the once-in-a-lifetime Tecate SCORE Baja 2000 will start in Ensenada, 65 miles south of San Diego. After criss-crossing the Baja California peninsula like the shoelaces on racing shoes, the SCORE Baja 2000 will finish in Cabo San Lucas in Baja California Sur, the southernmost tip of the unforgiving Baja. The team estimates their class, a short wheel base production vehicle, will finish the race between 50-60 hours, maintaining an average speed of 80 mph.

Molly, the 1998 CIORA Women's World Champion, is excited for her first endurance race of her career. "This race is an opportunity of a lifetime, we've got a great team, and I'm proud to have Expression on board with us. This will be the toughest thing I've ever put myself up to, but I'm confident we'll come through with flying colors," said Morter.

This sponsorship of Morter's team will be Venture Coating Technologies' first endeavor with motorsports marketing, in hopes of creating national and international presence and brand push. "We are very excited to be a part of such a historical race, and to have a spokesperson like Molly, we feel that it result in a positive investment. Along with Southtrend, our distribution partners in Mexico, we wish her and the Expression team all the best as they complete their incredible journey," said Tom Pidgeon, Vice President of Sales and Marketing for Venture Coating Technologies.

About Expression

Venture Coating Technologies is dedicated to producing the most innovative, highest quality products for the growing needs of the wide-format print finishing digital market. If you would like further information on the expression* product line or if you are interested in finding out more about distribution opportunities, please contact our sales department at 800-892-0273. Parties with unique R&D projects are also encouraged to contact Venture Coating Technologies for consultation.

Text Provided By Jennifer Cantwell

Editors Note: To view hundreds of hot racing photos and art, visit The Racing Photo Museum and the Visions of Speed Art Gallery.