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CART: Cinemagic Joins Mo Nunn Racing as 'Official Technical Partner'

29 October 2000

Posted By Terry Callahan
Motorsports Editor, The Auto Channel

FONTANA, Calif.--Mo Nunn Racing, which concludes its maiden season on the CART FedEx Championship Series this weekend, announced today that Cinemagic Corporation has signed with the team as "Official Technical Partner" in the "Media technology and services" category.

Mechanisburg, Pa.-based Cinemagic is a media design company that provides consulting, development, production and total media package development using state-of-the-art technology.

"This is an exciting day for Mo Nunn Racing and represents a significant step toward achieving the goals we have set in the marketing and branding of the Mo Nunn Racing product," said Chris Lencheski, managing director of commercial operations for the first-year Champ Car team, which is co-owned by five-time championship-winning engineer Morris Nunn and former Campbell & Company founder and automotive marketing executive Rod Campbell.

Founded in 1991, Cinemagic features a client list that reads like a whos who of the worlds leading high-tech and entertainment properties. That includes DreamWorks, Time-Warner, MTV, Fox, CBS, ABC, Nickelodeon, America Online, Hewlett-Packard, and Hughes Network Systems.

Under the technical partnership agreement, Cinemagic will produce multimedia packages, including the use of DVD and CD-ROM, for the purpose of selling and promoting the brand of Mo Nunn Racing. In addition, Cinemagic becomes a Mo Nunn Racing licensee for DVD product format that will allow Cinemagic to produce, market and sell an edutainment documentary ... with a working title of The Birth of a Race Team ... for retail sale.

"This is a tremendous opportunity for us to showcase our many capabilities using unprecedented access to the inside of a new racing organization competing in what is arguably the most competitive open-wheel series in the world," said Ed Richey, president of Cinemagic Corporation. "Were in the midst of a revolution in the area of multimedia technology. And this is an exciting time to be a part of Champ Car racing. I think this is a perfect match."

"Not only is this a great opportunity for Cinemagic," added Lencheski, "this gives Mo Nunn Racing access to the creative minds and resources of a company like Cinemagic, which will assist us in packaging our marketing and branding efforts on par with other international sporting sponsorship opportunities ATP, World Cup, the Olympics, Euro PGA, etc."

Backed by the Hollywood and Mercedes-Benz and featuring young Brazilian driver Tony Kanaan, Mo Nunn Racing is competing in its 20th and final event of its inaugural season with this weekends 500-mile event at California Speedway. The team has recorded seven top-10 qualifying positions and seven top-10 finishes in the hotly competitive racing series.

Text Provided By Laz Denes

Editors Note: To view hundreds of hot racing photos and art, visit The Racing Photo Museum and the Visions of Speed Art Gallery.