NorthernLight IRL: Treadway Racing Forms Partnership With Broadband Investment Group
26 May 2000
Posted By Terry CallahanMotorsports Editor, The Auto Channel
Indianapolis, IN: Treadway Racing is pleased to announce the support of Broadband Investment Group (BIG), a Missouri-based incubator supporting the development of early-stage broadband-technology companies. Through this "high-tech" partnership, BIG will be sponsoring the #50 entry of Jason Leffler for the Indy 500 and then move to the #5 car of Robby McGehee for the balance of the 2000 season.
"The emerging broadband marketplace is creating enormous opportunities and changing the complexion of the Internet economy," said Scott Cronk, Vice President of Treadway Racing. "We are clearly one of the IRL teams that is focused on bringing Internet and e-commerce related companies into IRL team sponsorships and happy to have BIG on board and look forward to facilitating a value added program for them."
"We are excited to sponsor Robby's #5 G-Force Treadway Racing car," announced Timothy M. Roberts, Chairman of the Board, Chief Visionary Officer, and Director of Broadband Investment Group Corporation. "BIG, like Treadway Racing through their 1997 Indianapolis 500 victory, is setting the pace in developing the next generation public network. On a personal level, BIG's involvement in auto racing as a component of our overall corporate marketing activities, continues the auto sports marketing tradition my father, the late Monty Roberts, pioneered at Ford Motor Company and Anheuser-Busch, Inc."
St. Louis, Missouri-based Broadband Investment Group Corporation (BIG), founded by 30-year-old Internet pioneer Tim Roberts and 31-year-old international operations and management architect Patrick L. Smith, is building a family of wholly controlled companies that will deliver the first customizable, scalable platform for businesses entering the eMarketplace. To efficiently provide a wide variety of solutions, BIG is building a networked services platform (NSP)? through a holding-company corporate structure that actively manages a portfolio of broadband infrastructure companies. In creating its NSP?, BIG? is building the optimal business model for delivery of customized, scaled solutions. As an NSP?, BIG? is a:
Solution Assembler-Portfolio coordinator creating customized
solutions
eMerchant Bank?-Portfolio funding source
Business Incubator-Portfolio business services provider
Through its broadband solution assembler (SA), BIG will meet the enormous demand of these businesses by assembling customized, fully scalable solutions delivering the highest quality of service (QoS) through service level agreements (SLA). BIG's solutions can be scaled to meet demand for projects starting at $25,000 per month or as large as $30 million per month . . . or greater.
Text provided by Ruthie Culbertson
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