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INDY 500: Yellow Freight System to sponsor St. James at Indy

14 May 2000

Posted By Terry Callahan
Motorsports Editor, The Auto Channel

INDIANAPOLIS-- Yellow Freight System announced May 13 that it has agreed to be primary sponsor of a Dick Simon Racing car driven by Lyn St. James at this years Indianapolis 500.

St. James, 1992 Indianapolis 500 Bank One Rookie of the Year, will attempt to make her seventh Indianapolis start this year. She is the second woman to participate in the race and is one of an unprecedented two women attempting to qualify for this years race, joining rookie Sarah Fisher.

"It means everything," St. James said of the Yellow sponsorship. "Im thrilled beyond words to be back with Dick Simon and this team."

This is Yellows first Indy Racing sponsorship. The company is in its third year of sponsorship in NASCAR, serving this year as the primary sponsor of the Busch Series car driven by P.J. Jones.

Yellow decided to expand its commitment to motorsports through Indy Racing due to favorable demographics, including a high percentage of women and fans with advanced education, company officials said.

"At Yellow, we are becoming known as the Yes We Can! company," said Greg Reid, senior vice president - marketing and sales for Yellow Freight System. "Lyn St. James is the Yes We Can! driver. She is proving that she can compete and win in a male-dominated sport.

"We could not have picked a more dynamic representative than Lyn, both because of her persistence, determination and resourcefulness on the track and for her commitment to many causes and organizations that are working hard to make all our lives a little better."

Yellow is a national carrier offering the widest range of services for transportation and related movement of goods and materials. Services include Standard Ground, featuring the most reliable service and broadest North American coverage; Definite Delivery, a guaranteed on-time service with 24-hour, seven-day-per-week monitoring and Exact Express, an expedited, time-definite air and ground delivery service featuring the industrys only 100-percent satisfaction guarantee.

Based in Overland Park, Kan., Yellow Freight is the largest subsidiary of Yellow Corporation (NASDAQ: YELL), serves more than 300,000 customers and employs 24,000.

Text provided by Paul Kelly

Editors Note: To view hundreds of hot racing photos and art, visit The Racing Photo Museum and the Visions of Speed Art Gallery.