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NorthernLight IRL: Texas draws winning hand with new Indy Racing event sponsor

1 April 2000

Posted By Terry Callahan
Motorsports Editor, The Auto Channel

FORT WORTH-DALLAS- The Indy Racing Northern Light Series race June 10 at Texas Motor Speedway will be the Casino Magic 500. The multiyear sponsorship deal was announced March 31 at Texas Motor Speedway.

We rolled the dice and came out a winner, said TMS General Manager Eddie Gossage. We are really looking forward to working with Casino Magic. They are enthusiastic about racing and will be a great sponsor. Casino Magic, based in Bossier City, La., operates casinos in Bossier City, Biloxi, Miss., and Argentina. Parent company Pinnacle Entertainment, Inc. owns and operates nine casinos throughout the U.S. and Argentina, including Casino Magic.

Were excited about this strategic alliance with Texas Motor Speedway, said Casino Magic Vice President and General Manager John Mayewski. It puts the Casino Magic name out in a market where we want a more prominent presence, and it benefits both parties in terms of introducing our players to the exciting world of auto racing and introducing race fans to Casino Magics entertainment opportunities in Bossier City.

Part of the relationship will include having big-name entertainers who appear at the casinos to also perform at The Speedway Club at Texas Motor Speedway.

Text provided by Paul Kelly

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