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ASA: Jani-King Continues ASA Support; Sponsorship Includes Both Vehicle and Events

31 March 2000

Posted By Terry Callahan
Motorsports Editor, The Auto Channel
PENDLETON, Ind. - Officials From Jani-King and the American Speed Association have finalized an agreement regarding a mutli-race sponsorship and event marketing program for the 2000 ASA ACDelco Series season.

Jani-King, the worlds largest commercial cleaning franchising company, will once again occupy a major sponsorship role in the ASA ACDelco Series, serving as the presenting sponsor for five events, beginning with the April 7-8 "Discount Auto Parts 300" at Lanier National Speedway in Gainesville, GA. Based out of Dallas, TX, Jani-King steps into the presenting sponsor role at Lanier to support their regional office in Atlanta.

In addition to the April 7-8 Lanier National Speedway sponsorship, Jani-King will also serve as the presenting sponsor for the April 21-22 ASA event at Hickory Motor Speedway in Hickory, NC, the June 23-24 event at I-70 Speedway in Odessa, Mo.; The July 29 -30 event at Toledo Speedway in Toledo, Ohio; and the September 9-10 event at Memphis Motorsports Park in Memphis, Tenn.

The event sponsorship roles support Jani-Kings ASA team sponsorship of the #18 Pontiac Grand Prixs driven by veteran Mike Miller, a five-time ASA event winner in 1999.

"The combination of our support of ASA in markets key to our business, in addition to our primary sponsorship of Mike Miller's #18 Jani-King Pontiac, provides us with an effective marketing presence, bringing tremendous exposure for our franchisees, and t he opportunity to bring our clients and customers to see the races," commented Jerry Crawford, President of Jani-King. "We are proud to be a part of ASA, and are looking forward to a great season!"

The commercial cleaning giant is a multi-national corporation, with over 7,500 franchises in the United States, and regional offices in most major American cities.

Text provided by ASA

Editors Note: To view hundreds of hot racing photos and art, visit The Racing Photo Museum and the Visions of Speed Art Gallery.