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NASCAR: Valvoline Wins TV Race -- Again

27 March 2000

Posted By Terry Callahan
Motorsports Editor, The Auto Channel

For the seventh consecutive year, Valvoline won the race for network TV exposure among NASCAR Winston Cup teams in 1999. As sponsor of Mark Martin's No. 6 Valvoline Ford Taurus, Valvoline accumulated nearly $49 million in exposure value.

According to research conducted by "The Sponsors Report", which documents in-focus exposure and sponsor mentions on national sports telecasts, total value for all Winston Cup sponsors last year topped $1.4 billion. That represents an increase of almost 20 percent from the previous record of $1.2 billion in 1998.

Also: Martin is third in the Winston Cup standings after finishing 16th in last Sunday's Food City 500 at Bristol. Martin was racing for the first time in the colors of MaxLife, a new product of The Valvoline Co. MaxLife motor oil is specially formulated for high-mileage vehicles. Martin will also wheel the MaxLife Ford Taurus in this Sunday's (April 2) DirecTV 500 at Texas and April 9 in the Goody's Body Pain 500 at Martinsville.

Text provided by Michael Knight

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