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NASCAR WCUP: Michael Holigan Leads NASCAR Into the .com Era

29 February 2000

Posted By Terry Callahan
Motorsports Editor, The Auto Channel
DALLAS - Michael Holigan companies are learning a lot about NASCAR Winston Cup racing in its first season as a team sponsor, and they are sharing the newfound knowledge with race fans through the Internet.

At www.MichaelHoligan.com/Team25, fans can go behind the scenes of the No. 25 Michael Holigan Racing team with Michael Holigan, President of Michael Holigan companies, and driver Jerry Nadeau as their personal guides.

"I wanted a place where fans can look behind the scenes," said Holigan, who also hosts Michael Holigan's Your New House, which airs daily on The Discovery Channel and weekly on more than 130 broadcast stations. "More importantly, the web site is a place where fans can come to ask questions and get an answer from somebody on the inside."

A visit to www.MichaelHoligan.com can bring fans a lot more than just information. Fans can register on the site to win a $250,000 custom-built Michael Holigan home, race tickets, and the opportunity to be an honorary pit crew member on the No. 25 Michael Holigan Racing team. During each race weekend, fans can also monitor the progress of Team 25 with up-to-the-minute practice and qualifying reports.

"I am attending 17 races and will be posting first-hand reports on what happened in practice, qualifying, and the race in my notebook on the site," Holigan explained. "Jerry will also be online from time to time to answer questions. Next month, we'll start a weekly chat session with Jerry or one of the other members of Team 25."

The web site also features biographies and photographs of each team member, so fans can learn about the people behind the scenes. Soon, fans will be able to purchase hats, T-shirts, die-cast cars, and other Michael Holigan Racing souvenirs on the site, too.

"The biggest thing we need now is input from the fans," Holigan said. "We want to know what they like and what additions they want to make it the most useful and exciting racing site on the web."

The Michael Holigan companies specialize in supplying building materials and services to builders, contractors, and consumers through the Internet. Michael Holigan's web site attracts 400,000 visitors monthly while Michael Holigan's Your New House television shows reach 80 percent of the United States population. The web site features videos of past segments of Michael Holigan's Your New House, a "how-to" project library, floor plans, mortgage advice, and tips on home improvements.

Now www.MichaelHoligan.com is helping to connect the .com world to NASCAR racing with constant updates, news, and information on the world of motor sports.

Text provided by Melanie Whitfield

Editors Note: To view hundreds of hot racing photos and art, visit The Racing Photo Museum and the Visions of Speed Art Gallery.