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NASCAR Trucks: Dana Racing Signs Motorsports Advantage Group as Marketing Partner for 2000

19 January 2000

Posted By Terry Callahan
Motorsports Editor, The Auto Channel

Feeding Hills, Massachusetts- Motorsports Advantage Group (MAG) will be handling all marketing efforts concerning Dana Corporation's Motorsports program for the 2000 NASCAR Craftsman Truck Series Season. Motorsports Advantage Group, which is located in Feeding Hills, Massachusetts has worked primarily with companies throughout the Northeast, but with the signing of Dana Corporation as a client they have now expanded the scope of their business interests.

"We're very excited about having MAG on board representing our racing program," said Armedee Nadeau, Manager of Dana Motorsports. "MAG has some great ideas for where Dana's Racing program needs to go in the 2000 season. They're a great bunch of people and I'm very confident that they will do a great job for us over the next several months."

The primary concern for MAG on the NASCAR Craftsman Truck Series is Bobby Hamilton Racing's Dana Dodge, and driver Joe Ruttman. The 2000 season is the second year for Dana Corporation to sponsor Bobby Hamilton Racing.

"This is a great opportunity," said George Circosta, President of Motorsports Advantage Group. "Dana Corporation is one of the leading companies in the automotive and motorsports communities, and to be assisting with their NASCAR Craftsman Truck Series program is big for us. From all indications they are a great motorsports sponsor and we are hoping to add to the program in the 2000 season and beyond."

Motorsports Advantage Group also offers services related to Marketing, Graphic Design, Merchandise Apparel, Sponsor Placement, Hospitality Services, and Public Relations.

Motorsports Advantage Group replaces Motorsports Management Group, which served as marketing representatives over the last two years.

Dana Corporation is one of the world's largest independent suppliers to vehicle manufacturers and the aftermarket. Founded in 1904 and based in Toledo, Ohio, the company operates some 330 major facilities in 32 countries and employs more than 86,000 people. More information about Dana Corporation can be found at www.dana.com.

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