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IRL: OnStar, GM BuyPower join Kelley Racing as Sponsors

14 January 2000

Posted By Terry Callahan
Motorsports Editor, The Auto Channel
INDIANAPOLIS- OnStar, the leader in vehicle safety, communication and information services, has become the primary sponsor of the Indy Racing League car fielded by Kelley Racing and driven by Mark Dismore, team officials announced.

GM BuyPower has become an associate sponsor on Dismores Dallara/Aurora/Firestone.

"The OnStar system is really cool, and were just thrilled to have them as part of Kelley Racing," Dismore said. "Our radio buttons in the cars are going to be the same as the OnStar ones in passenger cars, which creates a real similarity for fans.

"GM BuyPower is also coming on, which is a real easy and direct way of finding a new General Motors car online. Im really excited about these high-tech, fast-paced businesses being involved in racing, as the Indy Racing League provides a high-tech marketing tool for such companies."

Dismore, from Greenfield, Ind., finished third in the 1999 Indy Racing League championship standings on the strength of a win in the season finale at the Texas Motor Speedway. With the backing of the solid Kelley Racing team, Dismore is one of the top contenders for the league title this season.

OnStar combines Global Positioning System (GPS) satellite technology and wireless communication to link the driver and vehicle with the OnStar Center, where advisors are available 24 hours per day, 365 days per year to offer real-time, personalized help.

GM BuyPower incorporates a broad range of information via the Internet to assist car and truck buyers in locating and financing their GM vehicle. The GM BuyPower system puts the consumer in contact with the dealer and allows buyers to obtain GM cars and trucks for the dealers best possible price.

Bryant Heating & Cooling and Pennzoil return as sponsors on Dismores car. Both Dismore and teammate Scott Sharp will participate in the season-opening Delphi Indy 200 at Walt Disney World Speedway on Jan. 29.

Editors Note: To view hundreds of hot racing photos and art, visit The Racing Photo Museum and the Visions of Speed Art Gallery.