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CART Licensed Products Announces Agreement with ROOX Corporation

20 November 1999

Posted By Terry Callahan
Motorsports Editor, The Auto Channel

DETROIT-- Champ Car racing fans now have an even wider variety of CART FedEx Championship Series collectible racing memorabilia. ROOX(tm) Corporation is joining with CART Licensed Products, the licensing and merchandising arm of Championship Auto Racing Teams, to produce and distribute a line of trading cards and novelty items with CART team and driver images.

The announcement was made by Dean Running, Licensing Director of CART Licensed Products. "CART Licensed Products is thrilled to have ROOX Sports become part of the CLP licensed team," he said. "The ROOX product line is the perfect fit and assortment for CART's fans. ROOX Sports provides a unique line of licensed motorsports products, in both the stationery and collectible category. CART and CART Licensed Products look forward to building a long and successful partnership with ROOX Sports."

Product distribution outlets will include race-track merchandise vendors and shops, toy stores, sporting good and card shops as well as online, via the CART.com and the ROOX.com web sites in early 2000.

ROOX(tm) Corporation was established by Nicholas Zegarac in 1989. He pursued a life-long dream of starting a specialized printing company, which today is a leader in the industry.

"We are extremely excited to enter into a partnership with CART and we look forward to producing trading cards, wall calendars, greeting cards, and photos for CART's loyal fans across the country," stated Kevin O'Neil, vice president of ROOX.

The ROOX(tm) Corporation, located in East Moline, Ill., will distribute the trading cards and novelty items under the brand name of ROOX Sports. CART joins a list of sports properties that ROOX is affiliated with, including the U.S. Women's National Soccer Team, the National Professional Soccer League, Minor League Baseball, and the National Lacrosse League.

Established in 1996 and headquartered in Atlanta, CART Licensed Products, Inc. is the official retail licensing and merchandising arm of Championship Auto Racing Teams. CART Licensed Products is the exclusive worldwide licensor of the CART and FedEx Championship Series brands. CART Licensed Products also grants non-exclusive retail licenses for the images of teams and drivers of the FedEx Championship Series including champions Michael Andretti, Juan Montoya and Jimmy Vasser.

Championship Auto Racing Teams, Inc. owns, operates and markets the FedEx Championship Series, which, in 1999, was comprised of 20 races in five countries on four continents. Champions Juan Montoya, Michael Andretti and Jimmy Vasser are among the drivers who battle for the sport's top prize, the PPG Cup, on oval circuits as well as temporary and permanent road courses. CART also owns and operates its top two development series, the PPG-Dayton Indy Lights Championship and the Toyota Atlantic Championship. Learn more about CART's open-wheel racing series at www.cart.com .

-CART-

Editors Note: To view hundreds of hot racing photos and art, visit The Racing Photo Museum and the Visions of Speed Art Gallery.