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NHRA: Today's NHRA to Target Automotive Aftermarket

17 July 1999

GLENDORA, Calif. - The National Hot Rod Association has announced the launch of a new quarterly publication targeted at the key principals of the automotive aftermarket. Today's NHRA will premiere in January 2000 and be published by Babcox Publications of Akron, Ohio.

"NHRA is clearly racing into the automotive aftermarket with this new publication," said Gary Darcy, NHRA vice president of marketing. "Today's NHRA is a perfect fit into our overall marketing plan to expand our reach, while offering additional benefits for our biggest supporters. We are thrilled with the new magazine project and look forward to a long-term partnership with Babcox Publications."

Editorial content for the magazine will spotlight the activity behind the scenes in drag racing and reveal the sport's role in improving automotive innovation. Coverage will include the NHRA Winston Drag Racing Series, the NHRA Federal-Mogul Drag Racing Series and the Sears Craftsman E.T. Series.

"We're proud to be on the NHRA team, producing a publication that will broaden the acclaim of the engineering, parts, race car setups and crews that support the sport and make drag racing so stimulating," said Bill Babcox, president of Babcox Publications, Inc. "Our shop owner readers can't get enough motorsports information. We know Today's NHRA will be shared reading among shop technicians."

The initial circulation of Today's NHRA is expected to be more than 170,000. The magazine will be delivered with five Babcox monthly publications: Automotive Rebuilder, Underhood Service, ImportCar, Brake & Front End and Tire Review.

For more information about Today's NHRA, including subscription information, contact Kathleen Schmatz, publisher, Today's NHRA, 11 South Forge St., Akron, Ohio 44304. Phone: (330) 535-6117, ext. 207.

Babcox Publications provides integrated information services for the automotive aftermarket. It is the leading magazine publisher in the field with seven monthlies, two quarterlies and multiple special supplements designed and delivered to nearly 300,000 business owners in the aftermarket.

Headquartered in Glendora, Calif., the NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 22 national events through its NHRA Winston Drag Racing Series. The NHRA has 85,000 members nationwide and 142 member tracks. The NHRA-sanctioned sportsman and bracket racing series' provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the Federal-Mogul Drag Racing Series, Sears Craftsman E.T. Racing Series and the Street Legal Program. The NHRA also offers the Jr. Drag Racing League for youths ages 8 to 17.

Editors Note: For hundreds of hot racing photos and racing art, be sure to visit The Racing ImageGalleries and the Visions of Speed Art Gallery.