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ARCA: Shawna Robinson Slated for ARCA Race at Charlotte

15 May 1999

HARRISBURG, N.C. -- Shawna Robinson will substitute for injured driver David Keith in the Kmart Kids Race Against Drugs Ford in the May 22 Automobile Racing Club of America (ARCA) Bondo/Mar-Hyde Series EasyCare Certified 100 at Lowes Motor Speedway at Charlotte.

In her first-ever ARCA race, Robinson finished second in the 1999 season-opener in Daytona Beach, Fla. The Charlotte, N.C., resident has raced in the NASCAR Busch Series, Grand National Division for five seasons and is the first woman to win a Busch Series pole position (1994) with a track record of 174.330 mph at Atlanta Motor Speedway. Robinsons other NASCAR accomplishments include:

1995 -- Raced a limited schedule in the NASCAR Winston Cup Series.
1993 -- Completed a full Busch Series season, finishing 23rd in the overall point standings with earnings of $71,325.
1992 -- Runner-up in the Busch Series "Rookie-of-the-Year" standings driving a 14-race schedule.

"Shawnas got to be one of the best sponsorship opportunities out there," said Mark Ethridge, Cotter Group president, whose company represents Robinson. "Shes a great representative for a sponsor -- and she can drive!"

Opened in 1988 by two public relations professionals, Cotter Group has grown into a 60-person, full-service marketing communications agency, specializing in public relations, publicity, event management, mobile marketing, promotions, sponsorship coordination and publishing. Cotter Group maximizes the investments of companies who utilize motor sports in their marketing mix.

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