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Naming Rights Could Be Part of the Plan for Texas Motor Speedway

12 February 1999

NAMING RIGHTS COULD BE PART OF THE PLAN FOR TEXAS MOTOR SPEEDWAY

 FORT WORTH-DALLAS (Feb. 10, 1999) - Texas Motor Speedway is still Texas
Motor Speedway -- at least for now.

Speedway Motorsports, Inc. , which owns Texas and five other
speedways in Atlanta; Charlotte; Las Vegas; Bristol, Tenn.; and Sonoma,
Calif., announced yesterday it had sold the naming rights for Charlotte
Motor Speedway to Lowe’s Companies, Inc., the second-largest home
improvement retailer in the country.  The 10-year, $35 million deal is the
first of its kind in motorsports, but most certainly won’t be the last.

"We are definitely interested in, and are pursuing, a similar deal for
Texas," said speedway general manager Eddie Gossage.  "I’m sure the
Charlotte deal will have a domino effect on the motorsports community -- it
will open the door for others."

Speculation continues to mount as to which speedway might be next to land a
corporate sponsor.  Although Texas Motor Speedway doesn’t have one
particular prospect in mind for such a deal, there have already been
discussions on the subject.

"We would like to see it happen," said Gossage.  "I’ve actually talked with
a company right here in Fort Worth.  Certainly, a company would have to have
a significant budget for this level of sponsorship, but as we become more
successful, more people will want be part of what we’re doing."

Although plans do call for Lowe’s to work with each of the six SMI speedways
to market their race events, it will not affect existing agreements at Texas
Motor Speedway with companies such as True Value Hardware.