NASCAR/NHRA: Gumout to Partner with Joe Gibbs Racing
19 January 1999
Automotive Chemicals Brand Becomes Associate Sponsor On All Joe Gibbs' NASCAR and NHRA CarsHOUSTON - Pennzoil-Quaker State Company -- maker of Gumout brand automotive chemicals -- announced today that Gumout has struck a significant associate sponsorship agreement with Joe Gibbs Racing. In a move that will broaden Gumout's reach to a variety of motorsports audiences, the brand will adorn all of Gibbs' NASCAR and NHRA race cars beginning in 1999.
The three-year deal calls for Gumout to become a part of the #18 Pontiac of Bobby Labonte and the #20 Pontiac driven by rookie Tony Stewart in the NASCAR Winston Cup Series. Gumout will also be an associate sponsor of the Busch Series car that Labonte and J.D. Gibbs will race in 1999. In the NHRA, Gumout will become the associate sponsor of Cory McClenathan's Top Fuel car and Cruz Pedregon's Funny Car. As part of the deal, sister brand Pennzoil will become the official motor oil of Joe Gibbs Racing.
"This is quite an honor for our organization," said Joe Gibbs. "Gumout is a brand with a long history of performance and quality, so we are proud to display its logo, but having such a brand become part of each one of our cars is doubly rewarding. We plan to play an integral role in helping to build the Gumout brand."
Pennzoil-Quaker State Company Senior Vice President Tom Floyd is also pleased with the new partnership. "Anyone who knows anything about motorsports knows that Joe Gibbs Racing is at the head of the class, and anyone who knows anything about integrity knows that there are few men with more than Joe Gibbs," said Floyd. "Customers of Gumout brand automotive chemicals expect a product that is constantly being refined to employ the highest technology available and achieve the optimal level of performance. We believe that the philosophy behind Joe Gibbs Racing echoes Gumout's approach, making this partnership very appealing to those consumers."
Pennzoil-Quaker State Company, a leading automotive consumer products company, markets premium quality lubricants, including America's top-selling motor oils, and some 1,300 other car care products. Pennzoil-Quaker State Company is also the parent company of Jiffy Lube International, Inc., the world's largest franchisor of fast oil change centers.