The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Pennzoil Racing By The Numbers

30 December 1998

Pennzoil's sponsorship of a NASCAR, NHRA, Indy Racing League or World of Outlaw car means more than just painting the race car bright yellow and providing the driver with a uniform. The following is a list documenting just some of the items Pennzoil distributed to fans, customers, and employees during the 1998 racing season. Pennzoil sponsorship is visible in nearly every major racing series in America.

Items Distributed In 1998:

Pennzoil Hats 45,922

Driver Autograph Cards 1,402,750

Racing Schedules 186,500

Pennzoil Oval Stickers 715,610

Pennzoil Cameras 4,238

Pennzoil Tote Bags 940

Pennzoil Barrel Covers 7,236

Pennzoil Press Kit Folders 2,110

Cardboard Standups 627

Pennzoil Umbrellas 516

Pennzoil Koozies 520

Pennzoil Racing Banners 6,406

Pennzoil Seat Cushions 4,142

Yellow Carrying Bags 496,260

Pennant Stringers 70,000

Pennzoil Ear Plugs 5,945

Pennzoil Key Chains 35,338

Pennzoil Team Posters 269,375