NASCAR: Steve Allison Looks to NASCAR Busch or Craftsman Truck Series for 1999
7 October 1998PROVIDENCE, RI - After sitting out the last year from his NASCAR Slim Jim-All Pro Series effort in 1997, 32 year old Atlanta, GA resident, Steve Allison - nephew of NASCAR icons Bobby and Donnie Allison and cousin of Davey and Clifford Allison - is looking to 1999 for his re-entry into the sport he knows and loves. "With the new generation of drivers from all of the premier families in motorsports making such an impact, it's a shame that the Allison family name is not being represented," Steve recently stated. He continued, "Therefore, my Uncle Bobby, Brother Tommy and I, through our marketing team at Adalio/Roussel & Associates, Inc., have aggressively been pursuing sponsorship for our team in hopes of solidifying a program for the upcoming 1999 season."
Currently, there are a number of potential sponsors that are interested in capitalizing on the combined benefits of the extraordinary history of the Allison family and the tremendous growth of NASCAR racing. Dean Roussel, President of Adalio/Roussel & Associates, Inc. stated, "This sponsorship opportunity is unique in several ways. First, as with all Busch Grand National and Craftsman Truck Series Sponsorships, it provides an entry-level situation for companies interested in achieving high visibility to the lucrative and loyal NASCAR audience. Second, it links the well established and highly merchandisable Allison name to the company and third, it provides a very credible stepping-stone to a Winston Cup program in the not too distant future."
The staff at Adalio/Roussel & Associates, Inc. has developed a complete sponsorship program for the Allison team that incorporates not only the standard logo representation on the car, transporter and other team equipment, but also provides for increased on-site visibility, hospitality, and wholesale and retail value-added programs as well.
John Adalio, Vice President of Adalio/Roussel & Associates, Inc. added, "Although we have made a number of formal presentations that have been well received and are progressing nicely, we are keeping every option open. Steve Allison, with the full support of his family, is preparing himself and his team for next year and we are talking to anybody who appreciates the superior driving skills of this young man and the exceptional marketability of his family's legacy."
Interested sponsors and/or teams who are looking for a first-class driver with a high degree of marketability should contact John Adalio or Dean Roussel at Adalio/Roussel & Associates, Inc.