Live TV on the Net Coverage of Palm Springs Classic Car Auction & Shows

17 March 1998

4th Annual Palm Springs Car Classic Live on the Internet

For Immediate Release

        LOUISVILLE, KY & SACRAMENTO, CA; March 17,1998 -- The Auto Channel
and Spectrum Auction Company have announced a cooperative effort to bring
the 4th Annual Palm Springs Car Classic to the screens of internet users and
car lovers all over the world.  The three day event; Friday through Sunday,
April 3rd, 4th and 5th; will feature three days of auctions, Friday,
Saturday and Sunday; a Cruise-In on Saturday; and a Concours d'Elegance on
Sunday. 

        The highlight of the auction will be the Renault Sedanka Deville
that appeared in the opening scene of the mega-hit movie, TITANIC.  Other
featured vehicles are Dean Martin's 1986 Mercedes-Benz 560SL; with only
8,000 original miles, and Eric Dickerson's 1987 Ferrari Testarossa.  In all,
more than 300 cars will be on the auction block.  

        A live preview of the auction will be broadcast at 6pm PT on Friday
evening.  Friday night's auction session will be broadcast at 7pm PT.
Saturday and Sunday's auction sessions will begin at 10am PT.  The live
broadcasts will continue until close of each daily session, approximately
7pm Saturday, and 4pm on Sunday.  All times are local Pacific time.  In
addition to watching the video coverage, internet viewers will be able to
see all vehicles in higher resolution still photographs.

        Saturday's Cruise-In and Sunday's Concours d'Elegance both begin at
10am PT, on their respective days.  Extensive live reports from the two
events will be cut into the auction coverage throughout the days.  These
reports will feature "man on the street interviews", and vehicle profiles. 

        The auction and preview broadcasts will be accessible through both
The Auto Channel at "http://www.theautochannel.com", and through the
Spectrum Auction website at "http://www.spectrumauctions.com".  

        The technology used by The Auto Channel to broadcast the TV On The
Net coverage is VXtreme.  Internet users who wish to watch the Palm Springs
Car Classic will need the VXtreme player software, which is available free
and can be downloaded from the Microsoft website at
"http://www.microsoft.com/netshow/vxtreme/software.htm".  Installation is
completed quickly and easily into both Netscape and Explorer browsers.  

        The Auto Channel made communication and auction history last July,
when they teamed with Dan Kruse Auctions to present live TV On The Net
coverage of the Newport Classic Car Auction, the first auto auction to be
broadcast with live video on the internet. 


Company Contact:
Marc Rauch
(502) 584-4100
(916) 852-1956
email: mjrauch@theautochannel.com