Lucent Technologies Announces Associate Sponsorship with Bellsouth in NASCAR Winston Cup Series
15 January 1998
CHARLOTTE, N.C.- Lucent Technologies today (Jan. 15) announced it will be an associate sponsor on the Team SABCO #42 BellSouth Chevrolet driven by Joe Nemechek during the 1998 Winston Cup season. "We in Lucent look forward to joining BellSouth's outstanding NASCAR racing effort, and being associated with Team SABCO," said Sherwood Robins, vice president-BellSouth Region for Lucent Technologies. "BellSouth is one of Lucent's largest customers, and our two companies have long partnered in building their state-of-the-industry telecommunications network," Robins said. "We think it's a natural extension of our business relationship that Lucent also support BellSouth in the world of NASCAR and Winston Cup racing." "Having one of the leading communications and technology companies worldwide as part of SABCO and the BellSouth team is an exciting prospect," said Team SABCO owner Felix Sabates. "A company of Lucent's caliber complements the image and competitiveness we strive for everyday," Sabates said. Lucent Technologies, the systems and technology company spun off from AT&T in 1996, is the: -- #1 (tied) worldwide market-share leader for telecommunications equipment. -- #1 market-share leader in the U.S. for switching systems, transmission systems, wireless networks and network software used by major network service providers. -- #1 market-share leader in the U.S. for business communications systems. -- #1 market-share leader in the world for structured cabling systems. Robins said Lucent will involve both customers and employees in its sponsorship via tickets to NASCAR events, corporate hospitality, driver and show car appearances, race apparel and brand awareness at selected NASCAR venues during the 1998 season.